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Taxi Driver Wisdom
“Insights on love, pleasure, fate, and other topics” collected from conversations with New York City cabbies (AM New York). The worse a town’s economy is, the better looking the guys who work at the local gas station are. I see more of what is going on around me because I am not concerned with finding a parking place. There is no chivalry. For that you have to go upstate. Real taxi drivers know more than how to get you there without a GPS—often, they know how to get you there in life. This twentieth anniversary edition of the wise and hilarious classic, as true now as ever, is a celebration of the witty, philosophical perspective on human nature culled from real quotations from real cab drivers who’ve been around the block.
Learning from the Left
Publisher Description
Beauty Parlor Wisdom
This delightful follow-up to "Taxi Driver Wisdom" gathers together weird, witty, and often hilarious quotes gleaned from actual beauticians across the country. Colorful photographs punctuate each message, and a puffy red cover evokes hours of beautification in the salon chair.
How to Make Mistakes On Purpose
Based on Laurie Rosenwald's popular workshop, How to Make Mistakes On Purpose reveals an intuitive, entertaining way to come up with truly original ideas. Three generations of humans have now been molded into results-oriented workers who cannot mess up, and therefore may never innovate either. Shared software, skills, and experiences equal no surprises. Surrounded by the unwavering, reliable results made possible by a machine, we all marinate in this ubiquitous cybersauce. Behold! Thousands of shiny new apps, sites, products, and services that look, feel, and are essentially the same. Because computers don’t make mistakes. Chance is the natural foil to the digital. We combine both for orig...
Solitude
Most of us spend a sizable chunk of each day alone. Whether we love it or try to avoid it, we can make better use of that time. The science of solitude shows that alone time can be a powerful space used to tap into countless benefits.
Don't Sleep With Your Drummer
At twenty-eight, Jenny Troanni has decided to become the rock goddess she was always meant to be. Items on her new to-do list include: 1) Quit going-somewhere copywriting job and get going-to-band-practice job. 2) Break up with Hootie and the Blowfish-lovin' boyfriend. 3) Hang out in skanky bars. Meet musicians. 4) Cash in pension and buy kickass guitar amp. 5) Team up with sex-crazed guitar genius/best friend Lucy Stover Hanover II. After auditioning every musician in the greater Los Angeles area---including the deluded, deranged, and underaged---Jenny finds the perfect lineup, and 60-Foot Queenie is born. But while reveling in free tequila shots, autograph hunters, and other perks of minor...
Cultural Strategy
Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron anal...
Taxi!
Why the cabdriver is the real victim of the false promises of Uber and the gig economy. 2007 Noteworthy Book in Industrial Relations and Labor Economics, Princeton University Industrial Relations Section Hailed in its first edition as a classic study of New York City's history and people, Graham Russell Gao Hodges's Taxi! is a remarkable evocation of the forgotten history of the taxi driver. This deftly woven narrative captures the spirit of New York City cabdrivers and their hardscrabble struggle to capture a piece of the American dream. From labor unrest and racial strife to ruthless competition and political machinations, Hodges recounts this history through contemporary news accounts, Ho...
American Girls in Red Russia
If you were an independent, adventurous, liberated American woman in the 1920s or 1930s where might you have sought escape from the constraints and compromises of bourgeois living? Paris and the Left Bank quickly come to mind. But would you have ever thought of Russia and the wilds of Siberia? This choice was not as unusual as it seems now. As Julia L. Mickenberg uncovers in American Girls in Red Russia, there is a forgotten counterpoint to the story of the Lost Generation: beginning in the late nineteenth century, Russian revolutionary ideology attracted many women, including suffragists, reformers, educators, journalists, and artists, as well as curious travelers. Some were famous, like Is...
Hey, Whipple, Squeeze This
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
