Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations ...
Love Your Imposter
DISTINGUISHED FAVORITE: Independent Press Awards 2021 - Career SHORTLISTED: Business Book Awards 2021 - Business Self-Development Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career. Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it? Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
The Visitors Book
In this small but perfectly formed collection of supernatural short stories, Sophie Hannah takes the comforting scenes of everyday life and imbues them with a frisson of fear, then a gust of terror. Why is a young woman so unnerved by the presence of a visitors book in her boyfriend's inner-city home? And whose spidery handwriting is it that fills the pages? Who is the strangely courteous boy still lingering at a child's tenth birthday party when all the parents have gathered their children and left? And why does the presence of a perfectly ordinary woman in a post office queue leave another customer pallid and sweating with fear? Beware what you open this Christmas!
Create Space
A Financial Times Business Book of the Month Take control of your life and create space to succeed We're used to feeling stressed, rushed and overwhelmed. At work and at home there are endless calls on our attention and time. We're constantly playing catch-up. But if we want to perform optimally, and reach our full potential, we must learn to pause and create space in even the busiest day. Informed by over a decade of hands-on experience as a coach at the most senior levels of business, this book shows how to push back against the tide and create space in your life to think, relate and act on a deeper level. Learning to focus, manage time, and take control of your mental and physical space is the first step in developing and excelling in anything. This book shows how to do just that, drawing on real-life examples and the best of both classical and cutting-edge psychological and behavioural thinking. Each chapter contains models, tools and tips that have been used effectively in some of the world's biggest organisations, and which will allow you to set your strategy, raise your productivity and create meaningful change for lasting success.
Maggie's Kitchen
A young girl trying to do her best for her country... When the British Ministry of Food urgently calls for the opening of restaurants to feed tired and hungry Londoners during WWII, aspiring cook Maggie Johnson seems close to realising a long-held dream. After overcoming a tangle of red tape, Maggie's Kitchen finally opens its doors to the public and Maggie finds that she has an unexpected problem – her restaurant is too popular, and there’s not enough food to go round. Then Maggie takes twelve-year-old street urchin Robbie under her wing and, through him, is introduced to a dashing Polish refugee, digging for victory on London's allotments. Between them they will have to break the rules in order to put food on the table, and, perhaps, find love into the bargain...
Equal Power
Shortlisted for the 2018 Parliamentary Book Awards (Best Memoir by a Parliamentarian) Why is gender inequality so stubbornly persistent? Power. Even today, power remains concentrated in the hands of men right across the worlds of business, politics and culture. Decisions taken by those with power tend to perpetuate gender inequality rather than accelerate solutions. And those who see the problem often feel powerless: ingrained sexism and gender inequality can seem too huge to solve. Equal Power holds a mirror up to society, showing the stark extent of gender inequality while making the case that everyone has the power to create change. Whether you are a teenage student, a global CEO or a taxi driver, there is much we can do as friends, consumers, parents and colleagues to create a world of Equal Power. In this inspiring and essential book, deputy leader of the Liberal Democrats and former Government Minister for Women Jo Swinson outlines the steps we can all take, small and large, to make our society truly gender equal.
The Truth Pixie
From number one bestselling author Matt Haig comes a hilarious and heartwarming story, brilliantly illustrated throughout by Chris Mould Wherever she is, whatever the day, She only has one kind of thing to say. Just as cats go miaow and cows go moo, The Truth Pixie can only say things that are true. A very funny and lovable tale of how one special pixie learned to love herself. The Truth Pixie is an enchanting, rhyming story that will delight younger readers – with words by the bestselling mastermind Matt Haig and pictures by the inky genius Chris Mould.
Lead from the Core
WALL STREET JOURNAL BESTSELLER Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core. Learn Steinfeld’s â...
Gone Again
'It's just to say that no-one has come to pick Nathan up from school, and we were wondering if there was a problem of some kind?' As Mark Douglas photographs a pod of whales stranded in the waters off Edinburgh's Portobello Beach, he is called by his son's school: his wife, Lauren, hasn't turned up to collect their son. Calm at first, Mark collects Nathan and takes him home but as the hours slowly crawl by he increasingly starts to worry. With brilliantly controlled reveals, we learn some of the painful secrets of the couple's shared past, not least that it isn't the first time Lauren has disappeared. And as Mark struggles to care for his son and shield him from the truth of what's going on, the police seem dangerously short of leads. That is, until a shocking discovery...
The Clergyman's Wife
If you loved Bridgerton, you'll love this . . . She married for her future. But then she fell in love . . . Enter the world of Jane Austen and be swept up in a beautiful star-crossed romance, for fans of the TV series Bridgerton and Julia Quinn's novels. ______________________________ Charlotte Collins is the dutiful wife of Hunsford's vicar. Although it may not be perfect, her marriage allows her security, and so she patiently tolerates Mr Collins' awkward lectures and cares for their young daughter. But there's more to Charlotte than she'd have you think. Fiercely intelligent and pragmatic, Charlotte yearns for something more. When she meets Mr Travis, a local farmer, Charlotte starts to f...
