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If You Build It Will They Come?
Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to drama...
Urban Choreography
Despite a very substantial architecture and urban heritage, Melbourne in the mid 1980s was experiencing a flight to the suburbs and becoming a rather dull city that closed on evenings and weekends. While many challenges remain, the incremental transformation of central Melbourne is now a global success story that needs to be better studied. This is not one story but many: the design of new architecture and public space reclaimed from cars and rail yards; from turning its back on the water, Melbourne has integrated the river and become a waterfront city. It has grown greener--literally, environmentally and politically. Laneways that were once filled with garbage are now filled with 'hidden' bars, artworks, housing and urban art. Urban Choreography will document and discuss the many urban design transformations over this period with a focus on key events, plans, projects, places and people involved and seeks to understand the political and other forces that drove, framed and constrained these changes.
Art Can Help
A collection of inspiring essays by the photographer Robert Adams, who advocates the meaningfulness of art in a disillusioned society In Art Can Help, the internationally acclaimed American photographer Robert Adams offers over two dozen meditations on the purpose of art and the responsibility of the artist. In particular, Adams advocates art that evokes beauty without irony or sentimentality, art that "encourages us to gratitude and engagement, and is of both personal and civic consequence." Following an introduction, the book begins with two short essays on the works of the American painter Edward Hopper, an artist venerated by Adams. The rest of this compilation contains texts--more than ...
A Good Hard Kick in the Ass
Every day, Rob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams—because that’s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They’ve been influenced by what Adams calls “business porn,” myths lingering like a bad hangover from the easy success days of the late ’90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more. They...
Silence of the Heart
One of the clearest presentations of India's Advaita Vedanta, the doctrine of Oneness. Adams, an American student of the great master, Ramana Maharshi, discourses with wisdom and delightful humor as he clarifies for Westerners India's teaching of Ultimate Reality.
Beauty in Photography
Now in its third printing, Beauty In Photography is updated on the occasion of a major retrospective exhibition. Illustrated.
Postmortem
In the vein of the bestselling I’ll Be Gone in the Dark, this compelling work of true crime explores the aftershocks of "Killer Clown" John Wayne Gacy's crimes with a uniquely intimate slant, as the daughter of a key witness probes her mother's personal experiences and the legacy of murder within a family, a community, and the American psyche. “A beautifully written memoir about the haunting impact of a sensational crime. I'm still thinking about it.” —Gregg Olsen, #1 New York Times bestselling author On a December night in 1978, Courtney Lund O’Neil’s mother, teenaged Kim Byers, saw her friend Rob Piest alive for the last time. At the end of his shift at the pharmacy where they ...
Telephone Directory
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Fateful Encounter
Rob Mason's presentation could result in a lucrative advertising contract for his agency. But when a looming airline strike forces him to take a train to Chicago, he is faced with an additional challenge . to his emotions and maybe even his life. When faced with a menacing burglar in her home, Julie Grancher panics and decides to seek help from her brother in Chicago. She boards the same train that Rob is on not knowing that the burglar also boards the train. Rabe Corsio knows if he can eliminate Julie, the only witness to his theft, he will be able to hit it big and will go to any length to do so. Julie's husband George has embezzled money from Tony Nartola's import company and has been ordered to explain himself in Miami. But is Tony also a crook or is he a generous benefactor? From Philadelphia to Chicago to Miami the tension mounts as Rob and Julie try to escape their pursuer and learn the truth. Then in a tragic fateful encounter, everyone's life changes.
Why People Photograph
This critically acclaimed work brings us a new selection of poignant essays by master photographer Robert Adams. In this volume, Adams evinces his firm belief in the importance of art. Photographers "may or may not make a living by photography," he writes, "but they are alive by it."
