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THE BEST MARKETING BOOK OF THE YEAR Winner of the American Marketing Association’s Berry-AMA prize In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed. Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure of sites like Facebook and Twitter, companies are spending billions, pinning their hopes on social media marketing without appreciating how social influence truly functions in the marketplace. That’s where Keller and Fay come ...
Dr. Reilly Stanton, eighth Marquis of Stillworth, must mend his injured pride by proving himself a hero -- and not a drunken wastrel, as his former fiancée claimed. Against all sane advice, the Londoner takes a medical post in a tiny fishing village on the remote Isle of Skye -- and is convinced that he can cope with the primitive conditions, horrendous Highland weather, and rampant illness. But Miss Brenna Donnegal is another matter entirely.... Try as he might, Reilly cannot ignore the toweringly tall lady with flaming chestnut locks and an equally fiery will. She has filled her father's former role as the local physician, and is more than annoyed to find the urbane Dr. Stanton taking over her work and her father's cottage. By fair means or foul, she will give the usurper his comeuppance. But what begins as a sparking tug-of-war between two proud hearts soon flames to a passionate fire... Critically acclaimed author Patricia Cabot delivers an exquisitely warm and witty novel of love set against the dramatic backdrop of Scotland's magnificent Isle of Skye.
The Founding of the American Republic is on trial. Critics say it was a poison pill with a time-release formula; we are its victims. Its principles are responsible for the country's moral and social disintegration because they were based on the Enlightenment falsehood of radical individual autonomy. In this well-researched book, Robert Reilly declares: not guilty. To prove his case, he traces the lineage of the ideas that made the United States, and its ordered liberty, possible. These concepts were extraordinary when they first burst upon the ancient world: the Judaic oneness of God, who creates ex nihilo and imprints his image on man; the Greek rational order of the world based upon the Reason behind it; and the Christian arrival of that Reason (Logos) incarnate in Christ. These may seem a long way from the American Founding, but Reilly argues that they are, in fact, its bedrock. Combined, they mandated the exercise of both freedom and reason.
Players from the 1988 NCAA Championship basketball squad share their insightsinto their defeat of rival Oklahoma in the national championship game in thischronicle. Photos.
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This fascinating and highly readable book, illustrated with many drawings by the author, uses semiotics, psychoanalytic theory, Marxist theory, and sociological theory to analyze creativity. It also includes short “inserts” by a communications scholar, a psychiatrist, a psychoanalyst, a semiotician, a humor scholar, and a media scholar offering their perspectives on the subject. The book relates creativity to humor, deals with the way Freud’s and Marx’s ideas can be applied to humor, and discusses many aspects of everyday life such as smart speakers, TikTok, hairstyles, bagels, and personal taste. It argues that creativity is not limited to a small number of people in the arts, but that everyone is, to varying degrees, creative. An unusual feature of the book is that it offers notes from the author’s journal to show his thinking processes in writing the book.
Why are Americans being forced to consider homosexual acts as morally acceptable? Why has the US Supreme Court accepted the validity of same-sex "marriage", which, until a decade ago, was unheard of in the history of Western or any other civilization? Where has the "gay rights" movement come from, and how has it so easily conquered America? The answers are in the dynamics of the rationalization of sexual misbehavior. The power of rationalization-the means by which one mentally transforms wrong into right-drives the gay rights movement, gives it its revolutionary character, and makes its advocates indefatigable. The homosexual cause moved naturally from a plea for tolerance to cultural conque...
The Internet is a mixed blessing for libraries and librarians. On the one hand, it provides opportunities to add services and expand collections; on the other, it increases user expectations and contributes to techno-stress. Today, the Net is challenging the librarian's ability to select, threatening the survival of the book, necessitating continuous retraining, presenting unique problems of access and preservation, putting new demands on budgets, and embroiling information professionals in legal controversies. In "Net Effects, Marylaine Block examines the issues and brings together a wealth of insights, war stories, and solutions. Nearly 50 articles by dozens of imaginative librarians--expertly selected and annotated by the editor--suggest practical and creative ways to deal with the range of Internet "side effects," regain control of the library, and avoid being blindsided by technology again.
The critically acclaimed series is collected for the first time in one massive trade! The dead have risen with a taste for human brains, but one among them has developed a conscience. Alone and outnumbered by evil, The Living Corpse wages a war against the creatures of the night. Roaming graveyards and haunted landscapes, he battles familiar monsters such as werewolves and vampires as well as the unknown horrors that are born from your nightmares. Follow The Living Corpse as he takes you on his quest into keeping the dead...dead. Collects THE LIVING CORPSE #0, 1/2, 1-6, and Annual #1 guest starring Hack/Slash! "A fun and gory romp in the tradition of Sam Raimi's Evil dead films." -Rue Morgue magazine
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.