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Write Useful Books: A Modern Approach to Designing and Refining Recommendable Nonfiction
This guide contains everything I know about how to design, test, and refine nonfiction that is able to endure for years, get recommended, and grow on its own. Whether you're aiming for this guide can help you get there.
Forensic Soil Science and Geology
Forensic soil science and geology provides information and operational support to assist the police and law enforcement with criminal and environmental investigations. These include: crime scene examination and the collection of soil and other materials; analysis and interpretation of this geological trace evidence; and searches associated with homicide graves, counter-terrorism and serious and organized crime. This volume provides new and sophisticated field and laboratory methods and operational casework.
The Mom Test
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Betrayal
In Betrayal, renowned FBI agent Robert Fitzpatrick partners with USA Today bestselling author Jon Land to present the true story of the lawman’s pursuit of James “Whitey” Bulger, Jr., the notorious crimelord of Boston, Massachusetts’s Winter Hill Gang. The Jack Nicholson film The Departed didn’t tell half of their story. A poor kid from the slums, Robert Fitzpatrick grew up to become a stellar FBI agent and challenge the country’s deadliest gangsters. Relentless in his desire to catch, prosecute, and convict Whitey Bulger, Fitzpatrick fought the nation’s most determined cop-gangster battle since Melvin Purvis hunted, confronted, and killed John Dillinger. In his crusade to brin...
The Workshop Survival Guide
Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussio...
Criminal and Environmental Soil Forensics
Soils have important roles to play in criminal and environmental forensic science. Since the initial concept of using soil in forensic investigations was mooted by Conan Doyle in his Sherlock Holmes stories prior to real-world applications, this branch of forensic science has become increasingly sophisticated and broad. New techniques in chemical, physical, biological, ecological and spatial analysis, coupled with informatics, are being applied to reducing areas of search by investigators, site identification, site comparison and measurement for the eventual use as evidence in court. Soils can provide intelligence, in assisting the determination of the provenance of samples from artifacts, v...
Ponzinomics
The first comprehensive history and analysis of the multi-level marketing phenomenon, its origins and its historical roots. The author is the foremost expert in multi-level marketing and pyramid schemes and has served as expert witness or consultant in more than 30 cases against pyramid schemes. The analysis reveals the myths, disinformation and political influence-buying by companies employing the "endless chain" proposition.
The Entrepreneur's Guide to Keeping Your Sh*t Together
Learn how to stay sane and ensure both you and your business thrive for years. You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life. But only if you don't equip yourself for the journey. The responsibility, stress and loneliness of being an entrepreneur are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life. Over and over we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched...
Roy Lichtenstein
Showcasing "settings in which daily life and private acts can only be imagined," Roy Lichtenstein: Interiors presents (mostly previously unpublished) work from an exhibit at Chicago's Museum of Contemporary Art curated by museum director Robert Fitzpatrick and Dorothy Lichtenstein. The book features works from the artist's nudes series of the '90s and other work from the last decade. Continuing to borrow images and ideas from pop culture, Lichtenstein recast them in his inimitable, humorous, comic-strip style characterized by oversize pixels, flat light and primary colours. Also included are sketches, drawings, clippings from his scrapbook and photos of his sculptures. Essays by the two curators, the late Leo Castelli and others cover biography, reception and reminiscence. ILLUSTRATIONS: 112 colour & 12 b/w
