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Road Hustler
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Pursuing Customers
The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.
Handbook of Symbolic Interactionism
Symbolic interactionism has a long history in sociology, social psychology, and related social sciences. In this volume, the editors and contributors explain its history, major theoretical tenets and concepts, methods of doing symbolic interactionist work, and its uses and findings in a host of substantive research areas.
The Rebels
The image of the outlaw biker is widely recognize in North American society. The reality is only known to insiders. To study the phenomenon of outlaw biker clubs, anthropologist Daniel Wolf bridged the gap between image and reality by becoming an insider. Electronic Format Disclaimer: Preliminary images removed at the request of the rights holder.
Answering Questions With Statistics
"The book is divided into three Parts: Part One has chapters that introduce data analysis and SPSS; Part Two contains eight chapters on descriptive statistics that begin with frequency tables and go through multiple regression; and Part Three includes six chapters on inferential statistics. Part One: Getting Started begins by answering some questions most students have right at the start © questions like why study data analysis and how much math and computer knowledge is required? Essential concepts from research methods relevant for data analysis are also explained. Part Two: Descriptive Statistics: Answering Questions about Your Data demonstrates procedures to use when the analyst is only...
Beyond the Power Mystique
Locating power within the symbolic interactionist framework, this book permeates much of the mystique shrouding "power" and examines the ways in which notions of power, control, influence and the like are brought into human existence.
Symbolic Interaction and Ethnographic Research
Examines a series of theoretical and methodological issues faced by social scientists in interpretive and ethnographic studies of human group life.
Doing Fieldwork
Recounting her own field experiences in Japanese-American relocation centers during World War II and later in American Indian communities, Rosalie H. Wax offers advice to help the beginning field worker anticipate and confront the exigencies and accidents of fieldwork with good nature, fortitude, and common sense. Doing Fieldwork is a useful book in many respects: as a guide to participant observation and ethnographic fieldwork; as an analysis of the theoretical presuppositions and history of fieldwork; as a discussion of contemporary issues in social science research; and simply as an entertaining and dramatic story.
Subcultural Mosaics and Intersubjective Realities
Examines the theory and methods by which social scientists study the human lived experienced.
