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Power Pricing
In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Serial Murder
Examines the psychology of the serial killer and the challenges such criminals present to law enforcement personnel.
Lola Fanola
One day Jimmy shows Lola Fanola the star of the circus what he can do.
Managing the New Product Development Process
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
Bippo and Boppo
Bippo and Boppo are the new clowns in Carlo's Circus. At the show people smile but do not laugh at their tricks so they stay up all night thinking of new ones. The next day they have a nap before the show and oversleep! As they're getting ready they make the funniest mistake of all...
Strategic Marketing Management
This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.
Exciting Times
"This debut novel about an Irish expat millennial teaching English and finding romance in Hong Kong is half Sally Rooney love triangle, half glitzy Crazy Rich Asians high living--and guaranteed to please." --Vogue A RECOMMENDED BOOK FROM: The New York Times Book Review * Vogue * TIME * Marie Claire * Elle * O, the Oprah Magazine * Esquire * Harper's Bazaar * Bustle * PopSugar * Refinery 29 * LitHub * Debutiful An intimate, bracingly intelligent debut novel about a millennial Irish expat who becomes entangled in a love triangle with a male banker and a female lawyer Ava, newly arrived in Hong Kong from Dublin, spends her days teaching English to rich children. Julian is a banker. A banker who...
Who Murdered Chaucer?
Geoffrey Chaucer was a spy, a diplomat, and England's finest poet, and yet nothing is known of his death; after 1400, his name simply disappears from the record. Was he the victim of a political murder? In this book, Terry Jones reassesses Chaucer's work and the turbulent times in which he lived.
Happy Ever After
'A passionate, provocative book. It isn't just a self-help book. It is a manifesto for a better society' Sunday Times 'One of the most rigorous articulations of the new mood of acceptance...a persuasive demolition of many of our cultural stories about how we ought to live' Oliver Burkeman, Guardian Paul Dolan, the bestselling author of Happiness by Design, shows us how to escape the myth of perfection and find our own route to happiness. Be ambitious; find everlasting love; look after your health ... There are countless stories about how we ought to live our lives. These narratives can make our lives easier, and they might sometimes make us happier too. But they can also trap us and those ar...
