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Power Pricing
In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Managing the New Product Development Process
The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.
Power and International Relations
Contrary to conventional wisdom, the concept of power has not always been central to international relations theory. During the 1920s and 30s, power was often ignored or vilified by international relations scholars—especially in America. Power and International Relations explores how this changed in later decades by tracing how power emerged as an important social science concept in American scholarship after World War I. Combining intellectual history and conceptual analysis, David Baldwin examines power's increased presence in the study of international relations and looks at how the three dominant approaches of realism, neoliberalism, and constructivism treat power. The clarity and prec...
Sealed Air Corporation
AirCap cushioning materials had always faced a variety of competitors in the protective packaging market. More recently however, several small regional producers had invented around Sealed Air's manufacturing process patents and begun to market cheap imitations of AirCap in the United States.
The Anthropology of Corporate Social Responsibility
The Anthropology of Corporate Social Responsibility explores the meanings, practices, and impact of corporate social and environmental responsibility across a range of transnational corporations and geographical locations (Bangladesh, Cameroon, Chile, the Democratic Republic of the Congo, Ghana, India, Peru, South Africa, the UK, and the USA). The contributors examine the expectations, frictions and contradictions the CSR movement is generating and addressing key issues such as the introduction of new forms of management, control, and discipline through ethical and environmental governance or the extent to which corporate responsibility challenges existing patterns of inequality rather than generating new geographies of inclusion and exclusion.
Plant Biology
Plant Biology is a new textbook written for upper-level undergraduate and graduate students. It is an account of modern plant science, reflecting recent advances in genetics and genomics and the excitement they have created. The book begins with a review of what is known about the origins of modern-day plants. Next, the special features of plant genomes and genetics are explored. Subsequent chapters provide information on our current understanding of plant cell biology, plant metabolism, and plant developmental biology, with the remaining three chapters outlining the interactions of plants with their environments. The final chapter discusses the relationship of plants with humans: domestication, agriculture and crop breeding. Plant Biology contains over 1,000 full color illustrations, and each chapter begins with Learning Objectives and concludes with a Summary.
Strategic Marketing Management
This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects of marketing, the services industry, and multinational marketing. The book also looks at basics such as the four Ps and gives cutting-edge strategies for traditional marketing concerns, from market penetration to marketing plan development, implementation, and control. The Practice of Management Series.
