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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Cracking the Freemason's Code
In Cracking the Freemason's Code, Robert Cooper explains exactly who the Freemasons are and what they do. As the Curator of the Scottish Masonic Museum and Library, the author is in a unique position to reveal the secret history of this elect brotherhood. Prompted by growing public interest and provoked by the controversial stories that circulate about Freemasonry, this is the first time that he has chosen to do so. Cracking the Freemason's Code is written with an insider's knowledge and privileged access to archive material, including never-before published images. It lays bare the intriguing symbolism, beliefs and history of the Masons, and explains the structure of Freemasonry, its ethos and connections to other secret societies. It also discloses the identities of famous Masons and the locations of important Masonic sites. This is the book that answers once and for all any questions readers may have about what Freemasonry is and the role it has played in shaping our society.
Organized Worlds
Organized Worlds locates the study of organization within the wider area of social theory. It explores in detail the intricate relationships that exist between technology, representation and organization. The collection includes a chapter from the leading expert in the field, Robert Cooper, as well as an interview with him. Other contributors build upon and extend the findings of Cooper. This is a companion volume to In the Realm of Organization.
The Masonic Magician
"Count Alessandro Cagliostro's sincere belief in the magical powers, including immortality, conferred by his Egyptian Rite of Freemasonry won him fame, but made him dangerous enemies, too. His celebrated travels through the Middle East and the capitals of Europe ended abruptly in Rome in 1789, where he was arrested by the Inquisition and condemned to death for heresy. The Masonic Magician tells Cagliostro's extraordinary story, complete with the first English translation of his Egyptian Rite of Freemasonry ever published. The authors examine the case made against him, that he was an impostor as well as a heretic, and find that the Roman Church, and history itself, have done him a terrible injustice. This engaging account, drawing on remarkable new documentary evidence, shows that the man condemned was a genuine visionary and true champion of Freemasonry. His teachings have much to reveal to us today, not just of the secrets of the movement, but of the mysterious hostility it continues to attract."
Air Force Register
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Air Force Register
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