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Revenue Management
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Sacred Violence
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Revenue Management
In a book that signals the end of downsizing as a long-term strategy, Robert Cross--"the guru of management consultants" (The Wall Street Journal)--introduces groundbreaking tactics for creating revenue-driven organizations and achieving lasting growth. Charts & graphs.
The Cross
The cross stirs intense feelings among Christians as well as non-Christians. Robin Jensen takes readers on an intellectual and spiritual journey through the two-thousand-year evolution of the cross as an idea and an artifact, illuminating the controversies—along with the forms of devotion—this central symbol of Christianity inspires. Jesus’s death on the cross posed a dilemma for Saint Paul and the early Church fathers. Crucifixion was a humiliating form of execution reserved for slaves and criminals. How could their messiah and savior have been subjected to such an ignominious death? Wrestling with this paradox, they reimagined the cross as a triumphant expression of Christ’s sacrif...
Lean, Rapid and Profitable New Product Development
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Rosa Maries Baby
Robert G. Barrett's latest Les Norton adventure is action, humour, and intrigue with a diabolical twist, proving once again why Barrett is called the king of Australian popular fiction. If it wasn't for a letter lost in the system for decades landing on his lap, Les would never have known he wasn't the only Norton to gain notoriety thanks to Kings Cross. there was another - even worse than him: devil - worshipping artist and occultist Rosa-Marie Norton, the Witch of Kings Cross. Rosa was so bad the police arrested her for lewd behaviour and obscenity, and the customs department burnt her paintings - paintings now worth thousands of dollars. Yet according to the lost letter, a bundle of her p...
Queen Takes Rose
Once upon a time I made a deal with the devil. It turns out I like playing in the dark. Over the years, I’ve become someone I’m proud of, someone dangerous. I’ll never be as dangerous as Malone, though. She’s one of the most feared leaders in Carver City, and her reputation is more than earned. Years ago, we had a single night together and she’s ignored me ever since. Imagine my surprise to discover she’s scheduled me for the final two weeks of my contract. Maybe I should be afraid. Everyone else fears Malone. Instead, all I feel is anticipation. It’s time to balance the scales, once and for all. The villains aren’t the only ones in Carver City a person should be wary of crossing. Sometimes the prettiest flower hides the deadliest poison…
I Ching for a New Age
This book highlights hundreds of different possibilities readers might face in daily life and how "I Ching" can be used to understand past, present, and future events. Two-color.
Putting Purpose Into Practice
This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.
Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
