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Winning at New Products
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Product Innovation and Technology Strategy
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Portfolio Management For New Products
A powerful new approach to maximizing the value of your company's product development projects.
Lean, Rapid and Profitable New Product Development
Although many companies have introduced product innovation processes, they are still struggling to achieve the financial results they expected. This book shows how to properly balance the need for speed with the drive for profitability. It demonstrates how to maximize the value of a new product portfolio, how to streamline the product innovation process, and how to achieve growth that is both profitable and sustainable. New product success is not simply about developing new products that sell; it's about getting them to market quickly with the lowest cost and the highest return. Dr. Robert G. Cooper and Dr. Scott J. Edgett use their latest research and draw upon their combined 60 years of experience in the field to show you what the companies that continuously win at new products are doing. Top performers have discovered how to properly balance the need for speed with profitability. With a new process they call NexGen(TM) Stage-Gate(R), Dr. Cooper and Dr. Edgett show precisely how you can ensure that your innovation is not only lean and rapid but profitable as well. For more information, visit: www.stage-gate.com
Business Model Innovation in the Era of the Internet of Things
This book outlines an integrative framework for business-model innovation in the paradigm of the Internet of Things. It elaborates several tools and methodologies for the quantitative, qualitative, analytical and effectual evaluation, and analyzes their applicability and efficiency for several phases of the business-model innovation process. As such, it provides guidance to managers, decision-makers and entrepreneurs on how to systematically employ the business-model concept with the aim of achieving sustainable competitive advantages. For researchers the book introduces cases and examples for successful business-model innovation and presents an integrated approach to the methods and tools applied.
The Project Workout
The Project Workout is a valuable executive companion which shows you how to drive your business forward by using benefit-led project and program management effectively.
Successful Product Innovation
How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.
Generating Breakthrough New Product Ideas
Companies are experiencing a shortage of game-changing ideas that drive growth. This is a 'how to' book about generating a steady stream of breakthrough new product ideas. Experts, Dr. Cooper and Dr. Edgett, provide an unbiased evaluation of the top 15+ ideation methods used by leading companies. This book explains how to 'feed' your innovation funnel with a steady stream of breakthrough new product ideas. Through numerous examples of the methods, approaches and techniques being used by leading companies such as Motorola and Procter and Gamble, the authors confirm the importance of a robust Discovery Stage and illustrate how to implement such a system. For more information, visit: www.stage-gate.com
Guidelines for Integrating Process Safety into Engineering Projects
There is much industry guidance on implementing engineering projects and a similar amount of guidance on Process Safety Management (PSM). However, there is a gap in transferring the key deliverables from the engineering group to the operations group, where PSM is implemented. This book provides the engineering and process safety deliverables for each project phase along with the impacts to the project budget, timeline and the safety and operability of the delivered equipment.
Pharmaceutical and Biomedical Project Management in a Changing Global Environment
Pharmaceutical and Biomedical Portfolio Management in a Changing Global Environment explores some of the critical forces at work today in the complex endeavour of pharmaceutical and medical product development. Written by experienced professionals, and including real-world approaches and best practice examples, this new title addresses three key areas – small molecules, large molecules, and medical devices - and provides hard-to-find, consolidated information relevant to and needed by pharmaceutical, biotech, and medical device company managers.
