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Army Directory
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Report
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Coping with Color-blindness
"In Coping With Colorblindness, author Odeda Rosenthal explains in easy-to-understand language how colorblindness occurs, and what types of colorblindness exist. She looks at the history of color vision research; the problems related to colorblindness in women; the pros and cons of tests designed to detect colorblindness; and the unique products available to aid those with this problem. Dr. Robert Phillips includes specific techniques for coping using humor, positive thinking, relaxation techniques, support groups, and professional assistance. Ms. Rosenthal and Dr. Phillips address specific issues for concerned parents of colorblind children."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Army Directory
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Studies of Thinking
In the World Library of Psychologists series, international experts themselves present career-long collections of what they judge to be their finest pieces - extracts from books, key articles, salient research findings, and their major practical theoretical contributions. Kenneth Gilhooly has an international reputation as an eminent scholar and pioneer in the field of thinking and reasoning. The book covers key works on problem solving, expertise, working memory and thinking, and ageing. A specially written introduction gives an overview of his career and contextualises the selection in relation to changes in the field during this time. The book enables the reader to trace developments in thinking and reasoning over the last forty years.It will be essential reading students and researchers of cognitive psychology interested in the history of thinking and reasoning.
