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Writing for Today's Healthcare Audiences
Primarily designed for students seeking careers in healthcare communication, this book also serves as a useful guide for nascent practitioners. Healthcare writing audiences are diversifying, from traditional physicians and patients to administrators in government and insurance groups as well as technical practitioners. Writing for these increasingly diverse healthcare audiences is the focus of this book, which has just enough theory to lay groundwork, plentiful examples to illustrate how theory is practiced, summaries that highlight key points, and realistic practice exercises. In addition to the emphasis on diverse audiences, the book stresses the importance of the writing process, from pre-writing to final editing. The book includes writing checklists for completeness and accuracy, and it incorporates many helpful real-world examples of healthcare documentation.
Spectrums and Spaces of Writing
This volume was first published by Inter-Disciplinary Press in 2013. The chapters in this book provide an overview of both global and interdisciplinary perspectives on Writing. In an era when technology in general and social media in particular has appeared to overtaken academic discussion in regard to how we communicate; the thoughts, research and praxes in this volume reveal that while the concept of writing has changed dramatically in the past decades, the flow of words on a page or computer screen as a large flow of text still remains one of the key forms in which humans are able to crystallize thoughts. Each chapter reveals a particular facet of this process, revealing that it is only through the crafting process of producing words through the conduit of head to heart to hand that we can create and understand the external composite of internal creativity and reveal the power of human reflection. The clearly demonstrates that writing is encapsulated humanity.
Validation Instruments for Community Pharmacy
Make pharmacy as effective as possible in your community! In the current era of cost-containment, health care providers, insurance companies, and consumers demand scientifically tested, proven systems for monitoring the standards of services provided by community pharmacists. Validation Instruments for Community Pharmacy: Pharmaceutical Care for the Third Millennium puts such a system in your hands. This system was adopted by the Swiss Pharmaceutical Society and can benefit communities around the world who are considering the implementation of a validation system to gauge and document the performance of their community pharmacists. Validation Instruments for Community Pharmacy offers practic...
Handbook of Pharmaceutical Biotechnology
Stay up to date with changes in the biopharmaceutical products market! With the growth rate of biopharmaceutical products ascending rapidly since the 1980s, the number of biotechnology companies has risen to more than 1200 new businesses in the Unites States alone. This dramatic increase creates a new set of challenges in education, putting demands on teachers and students to keep pace with innovations in terminology and techniques. The Handbook of Pharmaceutical Biotechnology is essential in meeting those challenges. A practical compendium of biotechnology-produced drugs, the Handbook of Pharmaceutical Biotechnology covers general principles of biotechnology and pharmaceuticals, putting usa...
Medical Writing in Drug Development
A guide through the maze of the pharmaceutical research and development process, Medical Writing in Drug Development fills a gap in the libraries of technical writers, college instructors, and corporate professionals associated with the pharmaceutical process. As it discusses critical information, such as strategies and techniques pivotal to crafting documents for drug development, it also overviews drug research, document types, the roles of professional writers, and information technology. In no time at all, you will be creating persuasive technical documents, building complex facts into coherent messages, and contributing to the effective marketing of new products with promotional pieces ...
Global Competitiveness in the Pharmaceutical Industry
Examine the global pharmaceutical industry and the effect of national, regulatory, economic, and market environments on the competitiveness of the industry! This unique book is the only empirical study that examines the effects of the national environment on the competitiveness of a country's pharmaceutical industry. This informative book explores such topics as the types of comparative advantages that firms use for developing competitive advantages and what strategic choices firms should make when collaborating with international firms. Public policy implications with respect to the economic environment are also discussed to give you a complete look at the international pharmaceutical indus...
Drugs of Natural Origin
Despite the growing interest in biodiversity as a source of valuable new products and biochemical information, there have been very few systematic efforts to estimate the value of preserving biological resources for this purpose. Drugs of Natural Origin gives you a detailed model of the value of wild biological resources for pharmaceutical research and development. Author Anthony Artuso presents several decision models and analytical techniques that you can use to assess the economics of biochemical prospecting efforts whether you’re part of a private corporation, nonprofit research institute, developing country government, or international organization.Drugs of Natural Origin explores the...
Strategies in Pharmacoeconomics and Outcomes Research
Get a healthy perspective on pharmaceutical economics! Strategies in Pharmacoeconomics and Outcomes Research presents a comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products. A much-needed addition to this relatively new field, the book narrows health economics into the sub-discipline of pharmacoeconomics, bridging the gap between different interest groups in the pharmaceutical industry-research and development at one end, sales and marketing at the other. Using basic terminology and practical examples with descriptive tables and figures, it analyzes the implications of projecting costs of phar...
Infant Gender Selection & Personalized Medicine
Personalized medicine is what this book is about-tailoring your lifestyle, food, medicines, treatments, and reproductive choices to your genetic signature. According to Dr. Andrew Y. Silverman, MD, PhD, "The desire to influence the sex of the next child is probably as old as recorded history." "Gender selection is possible because of the way in which sex is determined by our chromosomes. Dr. Ericsson devised patented methods by which X and Y sperm can be separated through filtering processes. Sperm are "layered" over a column of human serum albumin, and they swim down the gradient where they are collected in the bottom layer. "The fraction of sperm that contains the male (Y) bearing sperm is used for insemination if a boy is desired. It is effective 70?75% of the time. "The fraction of sperm that contains the female (X) bearing sperm is used for insemination if a girl is desired. It is effective 70?72% of the time." Use personalized medicine more effectively. Empower consumers by interpreting DNA testing and learning more about infant gender choice by genetics.
Understanding World Christianity
This work introduces Walls's work and explores its wide-ranging implications for the understanding of history, mission, the formative place of Africa in the Christian story, and the cross-cultural transmission of faith.
