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Space Is Open for Business
For hundreds of thousands of years, humanity focused on space as a location. Today, space is not just a destination-it is a domain, an ecosystem, an enabler of progress, and quite possibly the most valuable industry of the twenty-first century.Three things you need to know: Space as an industry is notoriously complex-which means it's misunderstood. Space influences and benefits nearly every other industry on the planet. Accessing space has never been easier.Space investor and entrepreneur Robert C. Jacobson provides a comprehensive overview of this spectacular industry, allowing everyone on Earth to understand the integral role space plays in our lives and how it will continue to transform t...
Information Design
The contributors to this book are both cautionary and hopeful as they offer visions of how information design can be practiced diligently and ethically, for the benefit of information consumers as well as producers. Information design is the newest of the design disciplines. As a sign of our times, when the crafting of messages and meaning is so central to our lives, information design is not only important—it is essential. Contemporary information designers seek to edify more than to persuade, to exchange more than to foist upon. With ever more powerful technologies of communication, we have learned that the issuer of designed information is as likely as the intended recipient to be chang...
Encyclopedia of World Scientists
Contains short biographies of almost 1,000 scientists from around the world who made great contributions to science throughout history.
Pygmalion in the Classroom
This reissue of a classic book (the first edition of which sold 50,000 copies) explores the 'Pygmalion phenomenon', the self-fulfilling prophecy embedded in teachers' expectations.
Accountable Marketing
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a di...
Antonio's Journey
First time author Ledesma sets his adventure tale in early America. Antonios travels and adventures carry him across two continents, Europe and America in his quest for a new life. He leaves the safety and love of his family in Italy for uncertain life in a far off land. His dreams, anxieties and fears are borne out as he encounters and conquers the harsh strange and challenging world that surrounds him. Each tantalizing adventure brings our hero closer to maturity, self-esteem and the molding of his character. He experiences love; fear and death on his long journey and witnesses the history that shaped early America. 1n 1846 he becomes an early pioneer by joining a wagon train bound for Cal...
Handbook of Marketing and Finance
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketi...
