Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Book Publishing Industry
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
The Culture and Commerce of Publishing in the 21st Century
This is the definitive social and economic analysis of the current state and future trends of the American book publishing industry, with an emphasis on the trade, college textbook, and scholarly publishing sectors. Drawing on a rich and extensive data, the thoughtful analysis presented in this book will be valuable to leaders in publishing as well as the scholars and analysts who study this industry.
Wharton on Managing Emerging Technologies
Manager in allen Branchen werden mit dem Thema neue, zukunftsweisende Technologien konfrontiert. Hierher gehören nicht nur elektronische Technologien, sondern jede neue Technologie, die in der Lage ist, neue Industriezweige zu schaffen oder bestehende zu verändern. Diese Technologien sind ein "neues Spiel", dessen Regeln unvereinbar sind mit Kultur und Geschäftsmethoden der meisten etablierten Unternehmen. Das erste Buch auf dem Markt, das sich mit diesem wichtigen Thema gezielt auseinandersetzt. Ein interdisziplinäres Expertenteam der Wharton School erläutert, wie Geschäftspraktiken geändert werden müssen, um Innovationen wie der Biotechnologie, der Informationstechnologie und dem Internet zu begegnen. Darüber hinaus wird diskutiert, wie Manager ihre Methoden zur Finanzanalyse, Markteinschätzung und zur Wettbewerbsstrategie ändern müssen, und wie etablierte Firmen künftig die gängigen Fehler im Zusammenhang mit neuen Technologien vermeiden können.
The Economics of the Publishing and Information Industries
Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and ...
Wharton on Dynamic Competitive Strategy
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
Whispers in the Cedars
Whispers in the Cedars: Port Gibson, Mississippi's Wintergreen Cemetery by William L. Sanders “The purpose of this book is not only to list those laid to rest in this beautiful, historic burial ground, but also to provide an easy and accurate way to locate specific graves, by using the maps and locations referenced within.” In this, author Sanders has admirably succeeded. Thoroughly researched, Whispers in the Cedars provides a systematic guide to this revered resting place in Port Gibson, Mississippi. Wanting “to let the stones speak” for themselves, Mr. Sanders records the information contained on each gravestone. And an extensive Index of Last Names offers ready access to the contents. “It is my sincere wish that the reader will find this book not only valuable as a genealogical reference tool, but may find it entertaining as well. I hope you enjoy it!” Again, a wish fulfilled in this book of remembrance and dedication.
The Business of Scholarly Publishing
Drawing on an extensive review of the literature and statistical sources, The Business of Scholarly Publishing examines the changing environment of scholarly publishing in the United States. Albert N. Greco analyzes the product, price, placement, promotion, and costs (including some P & L statements) of scholarly books and journals from 1945 to the present, with a primary emphasis on the period after 2010.
The Leader's Brain
Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain, Wharton Neuroscience Initiative director Michael Platt explains how.
