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Trust Me, PR Is Dead
Robert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy). But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing. Messages can no longer be managed. The age of 'spin' is over. In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise. How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next? Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.
Pricing and Revenue Optimization
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable. Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Futurekind
Featuring over sixty design projects enabled by new technologies, this book reveals how innovative, socially and environmentally conscious designs allow us to change the world for the better. We have grown accustomed to two beliefs: first, that only experts can be designers, and second, that our everyday activities are harming the planet. Yet, by bringing together digital communication and engaged online communities, products can be designed by anyone for the social and environmental good. From a playground-powered water pump in South Africa to a DIY cellphone, Futurekind showcases design projects—across every scale, budget, and material—that have made a genuine difference in individual ...
To Save Bastogne
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Classic Movie Fight Scenes
Both brawls and elaborate martial arts have kept movie audiences on the edges of their seats since cinema began. But the filming of fight scenes has changed significantly through the years--mainly for the safety of the combatants--from improvised scuffles in the Silent Era to exquisitely choreographed and edited sequences involving actors, stuntmen and technical experts. Camera angles prevented many a broken nose. Examining more than 300 films--from The Spoilers (1914) to Road House (1989)--the author provides behind-the-scenes details on memorable melees starring such iconic tough-guys as John Wayne, Randolph Scott, Robert Mitchum, Lee Marvin, Charles Bronson, Clint Eastwood, Bruce Lee, Chuck Norris and Jackie Chan.
Virtual Activism
This book provides the first detailed, yet accessible, ethnographic case study looking at changes in LGBT activism in Singapore.
Stakeholders
This landmark book takes a retrospective look at the most important and influential works in the study of stakeholders since Freeman's 1984 publication, Strategic Management: A Stakeholder Approach. 2009 marked the 25th anniversary of this watershed in organizational scholarship, so now is an excellent time for Phillips and Freeman to revisit this topical and exciting subject.From the tremendous upsurge in the literature, the editors have carefully selected ground-breaking works on topics including corporate governance, stakeholder-agency theory, management models, ethical theory and stakeholder orientation. This invaluable volume will shape the thinking of scholars and academics for the next 25 years.
Grappling with Gravity
Grappling with Gravity explores the physiological changes that will occur in humans and the plants and animals that accompany humans as we move to new worlds, be it to colony in the emptiness of space or settlements on the Moon, Mars, or other moons or planets. This book focuses on the biomedical aspects, while not ignoring other life-changing influences of space living. For example, what happens to people physiologically in the microgravity of space, where weight and the direction "up" become meaningless? Adapting to microgravity represents the greatest environmental challenge that life will have encountered since our ancestors moved from the seas to solid Earth. Away from Earth the human body will begin almost immediately to adapt and change, to be able to function in these strange environments. As a person adapts in space he or she will become less fit to live on Earth.
Obituaries in the Performing Arts, 2018
The entertainment world lost many notable talents in 2018, including movie icon Burt Reynolds, "Queen of Soul" Aretha Franklin, celebrity chef and food critic Anthony Bourdain, bestselling novelist Anita Shreve and influential Chicago blues artist Otis Rush. Obituaries of actors, filmmakers, musicians, producers, dancers, composers, writers, animals and others associated with the performing arts who died in 2018 are included. Date, place and cause of death are provided for each, along with a career recap and a photograph. Filmographies are given for film and television performers.
Stakeholder Theory
Honoring the twenty-fifth anniversary of R. Edward Freeman's Strategic Management: A Stakeholder Approach, one of the most influential books in the history of business strategy and ethics, this work assembles a collection of contributions from some of the most renowned and widely-cited scholars working in the area of stakeholder scholarship today. The analyses collected here comment on the impact Freeman's book - and stakeholder theory more generally - has had upon the fields of management and organizational ethics. This study also includes an original response from Freeman himself. As the conversation about stakeholders hits its academic and popular stride, this timely volume provides both ...
