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Statistics with R
Statistics is made simple with this award-winning guide to using R and applied statistical methods. With a clear step-by-step approach explained using real world examples, learn the practical skills you need to use statistical methods in your research from an expert with over 30 years of teaching experience. With a wealth of hands-on exercises and online resources created by the author, practice your skills using the data sets and R scripts from the book with detailed screencasts that accompany each script. This book is ideal for anyone looking to: • Complete an introductory course in statistics • Prepare for more advanced statistical courses • Gain the transferable analytical skills needed to interpret research from across the social sciences • Learn the technical skills needed to present data visually • Acquire a basic competence in the use of R and RStudio. This edition also includes a gentle introduction to Bayesian methods integrated throughout. The author has created a wide range of online resources, including: over 90 R scripts, 36 datasets, 37 screen casts, complete solutions for all exercises, and 130 multiple-choice questions to test your knowledge.
Statistics with R
***Choice Outstanding Academic Title Award Winner*** The dynamic, student focused textbook provides step-by-step instruction in the use of R and of statistical language as a general research tool. It is ideal for anyone hoping to: Complete an introductory course in statistics Prepare for more advanced statistical courses Gain the transferable analytical skills needed to interpret research from across the social sciences Learn the technical skills needed to present data visually Acquire a basic competence in the use of R. The book provides readers with the conceptual foundation to use applied statistical methods in everyday research. Each statistical method is developed within the context of ...
Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Consumer Behavior
Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research. Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have intereste...
Statistics with R
***Choice Outstanding Academic Title Award Winner*** The dynamic, student focused textbook provides step-by-step instruction in the use of R and of statistical language as a general research tool. It is ideal for anyone hoping to: Complete an introductory course in statistics Prepare for more advanced statistical courses Gain the transferable analytical skills needed to interpret research from across the social sciences Learn the technical skills needed to present data visually Acquire a basic competence in the use of R. The book provides readers with the conceptual foundation to use applied statistical methods in everyday research. Each statistical method is developed within the context of ...
Columbia Business School
Featuring interviews with topflight scholars discussing their work and that of their colleagues, this retrospective of the first hundred years of Columbia Business School recounts the role of the preeminent institution in transforming education, industry, and global society. From its early years as the birthplace of value investing to its seminal influence on Warren Buffett and Benjamin Graham, the school has been a profound incubator of ideas and talent, determining the direction of American business. In ten chapters, each representing a single subject of the school's research, senior faculty members recount the collaborative efforts and innovative approaches that led to revolutionary busin...
