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Make a Name for Yourself
One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.
Make a Name for Yourself
A guide to help women achieve professional success introduces a program to identify natural talents and abilities, define long-term career goals, overcome possible obstacles, and package oneself to reflect one's chosen image.
Your No Fear Career
There are demanding clients, bosses who bully, conniving competitors, and people who like to play politics. It seems that fear, mistrust, anxiety and feeling overwhelmed run through the veins of business leaders at every level. In her third book, Robin Fisher Roffer reveals the secret to navigating your career fearlessly.
The Best Business Schools' Admissions Secrets
The top secrets to getting into the best MBA programs, from a leading industry expert Top MBA programs reject more than 80 percent of their applicants, but author Chioma Isiadinso's admissions consulting firm has successfully guided 90 percent of her students into the best business schools around the world. As a former Admissions Board Member, Isiadinso offers insider tips and strategies to help applicants get into the school of their choice by building and promoting their personal brand. This revised and updated edition now offers: the do's and don'ts of social media networking sample admissions essays that worked an international perspective for global admissions appeal
The Jekyll and Hyde Syndrome
Beverly Engel brings her expertise to this important examination of the Jekyll and Hyde Syndrome—the first book to address this abusive syndrome. She discusses the origins of the disorder, names its seven major manifestations, explains how to identify Jekyll and Hyde behavior in other people and in oneself, and outlines clear steps for how to heal Jekyll and Hyde tendencies for good.
Get Scrappy
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
The Tom Peters Seminar
This volume brings together the best of the Tom Peters seminars—complete with visual materials. The Tom Peters Seminar demonstrates Peters' unconventional analysis that challenges outdated corporate structures and demonstrates that "imagination is the source of value in the economy." Peters' bold ideas vault business thinking beyond change—toward invention and revolution.
The Twelve Monotasks
Neurological research definitively and repeatedly concludes that there is a bottleneck in our cognitive function - when we do more than one thing at a time, we become less efficient and more error-prone. Our systems get overloaded and we crash. In fact, we are actually wired to monotask - to give dedicated focus to one task at a time. Whether you call it monotasking, mindfulness, being present, or any other name, the goal is the same: Give your focus to one thing at a time and do it with your all. When we do things with our full focus, completely tuning our bodies and our brains in to one activity-like reading a book, listening to someone in a conversation, or paying attention to our surroun...
Status Update
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
Brand Now
Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
