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A systematic and comprehensive introduction to contemporary party politics in democratic states and evaluation of whether, and to what extent, parties are - as is often claimed - in crisis or decline.
This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door campaigning is widely regarded as being a key element in a successful election campaign. However, for door-to-door campaigning to work, a large number of volunteer activists are required. The question then is: How can parties identify, recruit and retain such volunteer activists? Based on interviews with highly experienced campaigners, original party documents, the wider campaigning and volunteering literature, numerous informal conversations and the author’s own experience of local campaigning over a 20 year period, this book provides an answer to that question. It shows how potential activists are identified, encouraged to become active and supported through their initial encounter with local campaigning. The author also shows how local parties can encourage activists to remain active by creating a ‘retention enhancing campaigning environment’ and what that involves.
"Book Abstract and Keywords: The study of Japanese politics has flourished over the past several decades. This Handbook provides a state-of-the-field overview for students and researchers of Japanese. The volume also serves to introduce Japanese politics to readers less familiar with Japan. In addition, the volume has a theme of "evaluating Japan's democracy." Taken as a whole, the volume provides a positive evaluation of the state of Japan's democracy. The volume is divided into two parts, roughly corresponding to domestic Japanese politics and Japan's international politics. Within the domestic politics part, there are four distinct sections: "Domestic Political Actors and Institutions," c...
Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market...
Many have questioned the wisdom of the international intervention in Afghanistan in light of the escalation of violence and instability in the country in the past few years. Particularly uncertain are Canadians, who have been inundated with media coverage of an increasingly dirty war in southern Afghanistan, one in which Canadians are at the frontline and suffering heavy casualties. However, the conflict is only one aspect of Afghanistan’s complicated, and incomplete, political, economic, and security transition. In Afghanistan: Transition under Threat, leading Afghanistan scholars and practitioners paint a full picture of the situation in Afghanistan and the impact of international and pa...
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the bro...
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which politics is managed effectively is debatable. Recently public awareness of problematic HR in parliaments and government has grown as media reports of problems emerge. Such problematic practice is not surprising given that orientation and training of political practitioners by parties and parliament is hindered by a lack of academic research. This comprehensive volume lays out and builds upon core theoretical foundations in the field of political management, offering a wide range of in-depth empirica...
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no mean...
In any democracy, the central problem of governance is how to inform, organize, and represent the opinions of the public in order to advance three goals: popular control over leaders, equality among citizens, and competent governance. In most political analyses, voting is emphasized as the central and essential process in achieving these goals. Yet democratic representation encompasses a great deal more than voter beliefs and behavior and, indeed, involves much more than the machinery of elections. Democracy requires government agencies that respond to voter decisions, a civil society in which powerful organized interests do not dominate all others, and communication systems that permit dive...
American democracy is in deep crisis. But what do we do about it? That depends on how we understand the current threat.In Breaking the Two-Party Doom Loop, Lee Drutman argues that we now have, for the first time in American history, a genuine two-party system, with two fully-sorted, truly national parties, divided over the character of the nation. And it's a disaster. It's a party system fundamentally at odds withour anti-majoritarian, compromise-oriented governing institutions. It threatens the very foundations of fairness and shared values on which our democracy depends.Deftly weaving together history, democratic theory, and cutting-edge political science research, Drutman tells the story ...