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Marketing Plans
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is d...
A River Never Sleeps
Few books have captured the haunting world of music and rivers and of the sport they provide as well as A River Never Sleeps. Roderick L. Haig-Brown writes of fishing not just as a sport, but also as an art. He knows moving water and the life within it—its subtlest mysteries and perpetual delights. He is a man who knows fish lore as few people ever will, and the legends and history of a great sport. Month by month, he takes you from river to river, down at last to the saltwater and the sea: in January, searching for the steelhead in the dark, cold water; in May, fishing for bright, sea-run cutthroats; and on to the chilly days of October and the majestic run of spawning salmon. All the gre...
His Bloody Project
The year is 1869. A brutal triple murder in a remote community in the Scottish Highlands leads to the arrest of a young man by the name of Roderick Macrae. A memoir written by the accused makes it clear that he is guilty, but it falls to the country’s finest legal and psychiatric minds to uncover what drove him to commit such merciless acts of violence. Was he mad? Only the persuasive powers of his advocate stand between Macrae and the gallows. Graeme Macrae Burnet tells an irresistible and original story about the provisional nature of truth, even when the facts seem clear. His Bloody Project is a mesmerising literary thriller set in an unforgiving landscape where the exercise of power is arbitrary.
Mastering Digital Nude Photography
Digital photography and image-editing software have brought real advantages to those who photograph the nude. Digital cameras and lenses, lighting equipment, Photoshop CS, and printers have changed the landscape for those who take this art form seriously, allowing photographers to take their artistry even further.
Erotique Digitale
This how-to digital photography book, in a coffee table book format, focuses on image manipulation in Photoshop, the most popular and best-selling photo editing software. This book appeals to a large audience: anyone interested in the new frontier of where digital technology and the art of erotic photography meet, photographers currently working with nude and/or erotic imagery who want to apply digital effects to their work, or for those who simply appreciate the art and want a book that showcases this form. Erotic and nude images have always occupied a special place in the realm of photography. These images are both controversial and ever-popular, and the development of digital technologies...
Whatshisface
Gordon Korman's next stand-alone novel, a fun, funny ghost story about a nobody kid who becomes a somebody while helping a ghost right a wrong from the past. Cooper Vega's family moves so often that he's practically invisible at any school he attends. Now they've relocated to the town of Stratford - where nobody even makes an effort to learn Cooper's name. To them, he's just . . . whatshisface.Cooper's parents feel bad about moving him around so much, so they get him a fancy new phone. Almost immediately, it starts to malfunction. First there's a buzzing. Then there's a weird glare on the screen. Then that glare starts to take on the form of . . . a person?It's not just any person trapped inside Cooper's phone. It's a boy named Roderick, who says he lived in the time of William Shakespeare - and had a very tangled history with the famous playwright. Cooper thinks his phone has gone haywire, but there's nothing he can do to get rid of Roderick. Then, even stranger, Roderick starts helping him. Even though his seventeenth-century advice isn't always the best for a twenty-first century middle school.
He Was Some Kind of a Man
He Was Some Kind of a Man: Masculinities in the B Western explores the construction and representation of masculinity in low-budget western movies made from the 1930s to the early 1950s. These films contained some of the mid-twentieth-century’s most familiar names, especially for youngsters: cowboys such as Roy Rogers, Hopalong Cassidy, and Red Ryder. The first serious study of a body of films that was central to the youth of two generations, He Was Some Kind of a Man combines the author’s childhood fascination with this genre with an interdisciplinary scholarly exploration of the films influence on modern views of masculinity. McGillis argues that the masculinity offered by these films ...
