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Natuurlijk niet!
De grootste mythen uit de natuurkunde op humoristische wijze ontrafeld Niets is sneller dan het licht, het water in het afvoerputje draait in Nederland rechtsom en in Australië linksom en kernenergie kunnen we – gezien het verleden – maar beter achter ons laten. Tenminste, dat is wat de meeste mensen denken. Natuurkundige Roel Andringa- Boxum bestempelt deze opvattingen als hardnekkige mythen en wil ze maar al te graag de wereld uit helpen. In Natuurlijk niet! behandelt Andringa-Boxum op toegankelijke en humoristische wijze 32 mythen in de moderne natuurkunde; van maatschappelijk-relevante onderwerpen als het klimaat en alledaagse fenomenen als eb en vloed tot kosmische verschijnselen a...
Goddelijke patronen
De fascinerende wetenschap achter patroondenken ‘Een met vaart geschreven handboek om zin en onzin in patronen te onderscheiden.’ Prof. dr. Klaas Landsman, winnaar Spinozapremie 2022 Of je nu (pseudo)wetenschapper, Wie is de Mol?-fan, wolkenspotter of complotdenker bent; waarschijnlijk ben je gek op patronen. Met patronen scheppen we orde in wanorde, maar helaas schieten we hier van nature nogal eens in door. Dit fenomeen noemen we apofenie, oftewel doorgeschoten patroonherkenning. Waar komt deze neiging tot het ontdekken van patronen vandaan? Welke gevolgen heeft patroonzucht voor ons denken? En hoe kun je je ertegen wapenen? Om deze vragen te beantwoorden leidt Andringa-Boxum ons in Go...
Physics For Dummies
Does just thinking about the laws of motion make your head spin? Does studying electricity short your circuits? Do the complexities of thermodynamics cool your enthusiasm? Thanks to this book, you don’t have to be Einstein to understand physics. As you read about Newton's Laws, Kepler's Laws, Hooke's Law, Ohm's Law, and others, you’ll appreciate the For Dummies law: The easier we make it, the faster people understand it and the more they enjoy it! Whether you're taking a class, helping kids with homework, or trying to find out how the world works, this book helps you understand basic physics. It covers: Measurements, units, and significant figures Forces such as displacement, speed, and ...
How Cool Brands Stay Hot
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
The Trillion Dollar Shift
Over the past 30 years, the world has seen great social improvements. Technology has been developing at an enormous pace and is helping to solve our most pressing social and environmental challenges. Yet, despite this success, our current model of development is still deeply problematic. Natural disasters triggered by climate change have doubled since the 1980s, violence and armed conflict now cost more than 13 percent of GDP, social inequality and youth unemployment is worsening around the world, and climate change threatens the global population with tremendous environmental as well as social problems. Using the United Nations Sustainable Development Goals as a framework, this book sets ou...
A Radical Awakening
'The world needs to know. Trailblazing. Life-enhancing. A Radical Awakening is one of those books you will want to keep on your nightstand.' Oprah Winfrey during 'Oprah's Your Life in Focus' Bestselling author and renowned clinical psychologist Dr Shefali teaches women how to transcend their fears, break free from societal expectations and rediscover the person they were always meant to be. A Radical Awakening lays out a path for women to heal their psychic wounds and prepares them to discover their own powers to help heal others and the planet. Dr Shefali helps women uncover the purpose that already exists within them and harness the power of authenticity in every area of their lives. This ...
Perspectives on Synchronicity, Inspiration, and the Soul
This book explores the notion of the human psyche (‘soul’) and its continuing usefulness in the background of the ongoing and always accelerating techno-scientific revolution. The main argument here follows the assumption that this revolution, while not necessarily being a threat to humankind, is often blind or ignorant as to its subject, the ‘human being’. In the first chapters, the reader is invited to reflect on the notion of ‘thinking’ as a phenomenon of consciousness that transcends merely ‘having thoughts’. Relating thinking to consciousness requires reconsidering the phenomena of ‘inspiration’ and ‘ecstasy’. Provided that such a thing as ‘inspiration’ exist...
The Change Mindset
The Change Mindset is a bookazine (a mixture between a book and a magazine) written for the professional in an organisation. How can you boost your creative and entrepreneurial mindset? And stimulate the mindset of people you work with.
Culture as Embodiment
Culture as Embodiment utilizes recent insights in psychology, cognitive, and affective science to reveal the cultural patterning of behavior in group-related practices. Applies the best of the behavioural sciences to contemporary issues of behavioural cross-fertilization in global exchange Presents an original theory to be used in the gender and integration debates, about what the acceptance of newcomers from different cultural backgrounds really entails Presents a theory that is also applicable to youth culture and the split in modern society between underclass, modal class, and the elite Contains an original approach to the persistence of religion, and relates religious thought to the cognitive capacity of generic belief
Numbers Don't Lie
"Vaclav Smil is my favorite author… Numbers Don't Lie takes everything that makes his writing great and boils it down into an easy-to-read format. I unabashedly recommend this book to anyone who loves learning."--Bill Gates, GatesNotes From the author of How the World Really Works, an essential guide to understanding how numbers reveal the true state of our world--exploring a wide range of topics including energy, the environment, technology, transportation, and food production. Vaclav Smil's mission is to make facts matter. An environmental scientist, policy analyst, and a hugely prolific author, he is Bill Gates' go-to guy for making sense of our world. In Numbers Don't Lie, Smil answers...
