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Mastering Focus Groups and Depth Interviews
In this practical handbook, author Roger Straus shares insights, tips, and wisdom acquired from his decades-spanning career as a moderator and depth interviewer. You'll find practical tips for responding to an RFP (including budget considerations that are not always obvious), planning a depth-research project, working with research facilities, conducting the research, and conveying your findings to your clients. Focusing on six applications for depth methods, Straus explains that focus groups and depth interviews can be used for much more than preliminary research and ideation exercises. He takes you through the Five-Question process for planning a group, addressing Who?, How Many?, Where? W...
Using Sociology
Twelve chapters introduce major areas and key concepts in sociology and emphasize their practical applications. Covering theory, history, and methodology, the book provides a concise overview of the field. Chapters address social psychology, medical sociology, organizational theory, criminology, community, American public policy, and the promotion of peace. A glossary is included. Contributors include professors of sociology and planning, market researchers, and consultants. Annotation copyrighted by Book News, Inc., Portland, OR
Current Catalog
First multi-year cumulation covers six years: 1965-70.
The Love Project
Wanda Coleman and Austin Straus s tell-all paean to a marriage that crisscrosses the racial and cultural Maginot Lines of American society."
