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Mastering the Business Environment
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation. Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
Mastering Team Leadership
Team working is vital to organizational success. This up to the minute consideration of the roles played by teams and leaders is designed for students and professionals who require practical examples to bring the concepts of team leadership to life. With examples from across the globe and a careful blend of theory and practice, the book is intended to inform the debate about how teams should be employed in work situations. Website links and additional reading material to assist in the study of team leadership are included on an ancillary website.
Managing Talent
Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring. Cost-effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.
Mastering Customer Relations
Using practical examples, Roger Cartwright introduces customer relations, customer service and customer care for students of business studies, management and associated fields. The examples are drawn from all sectors of social and economic activity.
Communication
Fast track route to mastering all aspects of successfulcommunication Covers the key areas of communication, from knowing your audienceto understanding body language, and from building networks ofcontacts to using stories Examples and lessons from benchmark businesses, including AmericanExpress and The Body Shop and ideas from the smartest thinkers,including Naomi Klein, Richard Lewis and Frances Cairncross Includes a glossary of key concepts and a comprehensive resourcesguide Roger Cartwright is a consultant and author specializing inorganizational behaviour, management, customer care and tourism. Heis the author of over 20 books and has been responsible for theimplementation of management development programs run in the US,Europe and India.
Managing People
The book examines the development of supervision and management, and the role of the supervisor, before discussing in detail how the competent and effective supervisor/front line manager manages.
Managing Diversity
Fast track route to mastering all aspects of managing a diverse workforce Covers all the key techniques for managing diversity successfully, from motivating all parts of the workforce to techniques for avoiding stereotyping, and from managing the multilingual organization to using technology Examples and lessons from some of the world's most successful businesses, including Coca Cola, British Airways and Mitsubishi, and ideas from the smartest thinkers, including Richard Lewis and Fons Trompenaars Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the en...
Mastering the Globalization of Business
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Mastering Marketing Management
Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department.
Empowerment
Fast track route to mastering empowerment and releasing the full potential of all employees Covers the key areas of empowerment from understanding how to maximise employee potential and learning how to delegate, coach, and trust, to communicating vision and objectives and the role of the manager as a leader and empowerer Examples and lessons from some of the world's most successful businesses, including P Mary Kay Cosmetics, Toyota and Marriott Hotels, and ideas from the smartest thinkers, including Kenneth Blanchard, David Logan, Kenneth Murrell, Tom Peters, and Robert E Quinn Includes a glossary of key concepts and a comprehensive resources guide
