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International Management and Language
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in multi-language contexts – the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that ‘language matters’ in the pursuit of international business affairs. The book establishes the theoretical core of its main ideas by introducing two orientations (social construction and linguistic relativity) and demonstrates how they can be drawn on to frame and understand the activities of managers. Highly innovative and topical, Susanne Tietze’s book will appeal to students of international management and international human resource management as well as those studying intercultural communication. It is also useful for managers and practitioners who work internationally.
New Multinational Enterprises from Korea and Taiwan
This volume represents the first substantive study of emerging multinationals (MNEs) from Asian economies, drawing on the unique experiences of South Korea and Taiwan. Combining an econometric investigation with detailed case studies of leading Korean and Taiwanese electronics companies, it aims to demystify the nature and theoretical implications of these dynamic economic regions. The author argues that many of these `new multinationals do not possess the characteristics typically ascribed to MNEs, such as technological leadership, strong marketing positions or advanced managerial capabilities. This is highlighted by documentation of recent developments in outward investment from Korea and Taiwan at both micro and macro level. The implications of the recent Asian crisis for the internationaliztion of Korean and Taiwanese firms are also explored.
International Trade Theory
Pt. 1. The classical theory of international trade -- pt. 2. The neo-classical theory of international trade -- pt. 3. Normative trade theory -- pt. 4. Methodology.
Globalization of Services
In an era of accelerating change in the world economy, services are assuming greater importance for the economies of both developed and developing countries. As technological developments allow increasing tradeability of services, huge global firms are offering services across national boundaries. This important book explores the global impact of t
Consultancy and Innovation
Consultancy and Innovation links two important aspects of European economic development in the past thirty years: the pace of technical and management innovation, and the growing significance of technical and business consultancy. This book includes detailed studies of consultancy activities or 'knowledge intensive services' (KIS) in eight EU countries, written by national experts in the field.
European Integration and Global Corporate Strategies
This book explores the links between the options of world-wide globalisation and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them.
The Global Restructuring of the Steel Industry
Drawing upon case studies of the steel industry in the US, Japan, South Korea, Brazil and India, this book explains how and why the steel industry has shifted from advanced capitalist countries to late industrializing countries. Anthony P. D'Costa examines the relationship between industrial change and institutional responses to technological diffu
The Globalization of Corporate R & D
"In this study, Prasada Reddy addresses several fundamental questions: What are the driving forces behind this phenomenon? Why are these new trends mainly visible among companies dealing with new science-based technologies, such as electronics or new materials? And what are the implications of this trend for 'host' countries?" "The book presents important new research material, in the form of detailed case studies of India and Singapore, and offers an evolutionary theoretical basis for comprehending the processes at work. As a result, the book illuminates our understanding of both the behaviour of transnational corporations, and the broader processes of globalization." "Globalization of Corporate R & D will be of interest to those working in the fields of development studies, economics or international business."--Jacket
Going Multinational
At the beginning of the 1990s, Korean firms embarked on an impressive wave of direct investment abroad. This dramatic multinationalization was considered as yet another sign of Korea's remarkable economic performance, especially as a high proportion of the foreign ventures were located in advanced countries. But this unbalanced quest for globalization actually tested the 'Korean model' to its limits; after the 1997 crisis a new policy prepared the way for a surge of inward investment. Using empirical tests and case-studies, this collection shows that Korean groups have invested in developed countries to jump over trade barriers, but also to source advanced technology and marketing capabiliti...
Globalisation and Advertising in Emerging Economies
Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising. The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.
