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Advertising & Marketing Checklists
"Advertising & Marketing Checklists" gives you the distilled wisdom of decades of experience in advertising and marketing communications. It's a valuable tool for any marketing professional seeking to plan, implement, or manage any advertising or marketing effort. This totally updated and expanded second edition offers the advertising and marketing professional fast, practical solutions to teh challenges of marketing communications. WIth 30 all-new checklists and charts, Ron Kaatz has significantly expanded and improved his highly successful first edition. Topics new to the second edition include: Protecting your brands Creating effective Yellow Pages ads Making "the numbers" work for you Evaluating new media opportunities Keys to home stopping and infomercial success Monitoring your agency's media capabilities Author Ron Kaatz is a professor of Integrated Marketing Communications at Northwestern University and is the Senior Vice President/Director of Media Concepts at the J. Walter Thompson advertising agency.
Selling Electronic Media
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the ba...
Communication Technology
This collection of articles reviews some of the latest developments in telecommunications and electronic storage and processing devices, and provides a perspective on telecommunications capabilities currently available. Each section focuses on specific technologies or aspects of the communications environment. ^BSelected Contents: A Little Light, A Bright Promise: Fiber Optics; Teleconferencing: A Rapidly Growing Innovation; Cellular Phones: The Way We Communicate Today; GTE in Cerritos; Cable Television Regulation and Competition; Cable Television: Application and Technology; Communication Satellites; High Definition Television: The Next Generation; Interaction Video Graphics; Desktop: What's in Store for Publishing; Videocassette Recorders; Videodisc; The VCR of the 90s; Compact Discs; CD-ROM: Past and Present on Disc
Audience Ratings
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Television/radio Age
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Marketing News
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