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For Immediate Release
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media ...
For Immediate Release
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive. "For Immediate Release" reveals how public relations can do just that--while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the most powerful search engine in the world (Google).
Like Dreamers
“Powerful. . . . beautifully written . . . . There is much to admire . . . especially Mr. Halevi’s skill at getting inside the hearts and minds of these seven men” —Ethan Bronner, New York Times Following the lives of seven young members from the 55th Paratroopers Reserve Brigade, the unit responsible for restoring Jewish sovereignty to Jerusalem during the 1967 Six Day War, acclaimed journalist Yossi Klein Halevi reveals how this band of brothers played pivotal roles in shaping Israel’s destiny long after their historic victory. While they worked together to reunite their country in 1967, these men harbored drastically different visions for Israel’s future. One emerges at the fo...
Crisis Tales
Damaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself. TELL IT ALL, TELL IT EARLY, TELL IT YOURSELF These days, every scandal is tried in the court of public opinion. Political insider and legal crisis manager Lanny Davis has spent years helping politicians, sports figures, business executives, and corporations—including Bill Clinton, Martha Stewart, Washington Redskins owner Dan Snyder, and Macy’s, to name a few—through the biggest reputation crises of our times. In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals and how each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect himself. Damaging falsehoods can go viral in an instant. The nation’s premier political spin doctor will teach you how to fight back.
How to Ruin a Business Without Really Trying
When life hands you lemons what do you do? Well complaining certainly doesn't help anything, and nobody really listens anyway. Truth is, most successful people have failed their way to the top. For every successful person that you see, what you don't see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. So does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this? Well one way is to learn from the experiences of others. . . MJ Gottlieb's How To Ruin A Business Without Really Trying takes a new and exciting approach to help entrepreneurs by telling them what “not” to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb’s 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today. Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.
Spin Sucks
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t k...
Unstoppable
Winner – Best of Los Angeles Award's "Best Holocaust Book - 2021" “A must-read that hopefully will be adapted for the screen. Greene lets Wilzig’s effervescent spirit shine through, and his story will appeal to a wide variety of readers.” - Library Journal Unstoppable is the ultimate immigrant story and an epic David-and-Goliath adventure. While American teens were socializing in ice cream parlors, Siggi was suffering beatings by Nazi hoodlums for being a Jew and was soon deported along with his family to the darkest place the world has ever known: Auschwitz. Siggi used his wits to stay alive, pretending to have trade skills the Nazis could exploit to run the camp. After two death ma...
Start-up Nation
What the world can learn from Israel's meteoric economic success. Start-Up Nation addresses the trillion dollar question: How is it that Israel -- a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality-- all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Oscar and His Spectacular Spectacles
Do real heroes wear spectacles? Oscar doesn't think so when he finds out he has to start wearing them.
Roar
"ROAR is for everyone who is thinking about where they are in life-and those who want more out of life. From author Michael Clinton, former president and publishing director of Hearst Magazines, ROAR helps both those considering retirement and those who have no wish to retire get on with fulfilling their dreams-before it's too late. We are living in a time when everyone is constantly reassessing what is next for them. In the mid-career group, people who have spent years working in a business are now seeing their industry changing dramatically and are facing the question: "What does that mean for me in the next twenty years?" At the same time, the post-career group is also going through massi...
