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Leer por curiosidad
Presenta la investigación coral sobre el espacio que ocupa el libro ilustrado de no ficción para niños y jóvenes. Se proponen claves de lectura y análisis concretos de títulos representativos que servirán para identificar qué papel desempeñan estas obras en la formación del lector, a qué obedece su eclosión editorial y cómo se puede afrontar la intervención didáctica. Además, aporta herramientas pedagógicas con las que reconocer el género y fomentar la curiosidad y el asombro en el desarrollo de una ciudadanía crítica.
Multimodalidad y didáctica de las literaturas
Este libro nos habla de educación literaria, de continuidades y de cambios, de innovaciones y de falsas renovaciones en el ámbito de la formación literaria y el hábito lector. Identifica los principales retos y desafíos en la formación de lectores y de mediadores en la sociedad digital del siglo xxi, caracterizada por la complejidad comunicativa multimedial y multimodal, y por la hibridación de lo analógico y lo digital. Un ecosistema de lectura en cambio, que demanda posiblemente una síntesis enriquecedora de la cultura letrada y la cultura digital.
Análisis estructural del subsector de la edición infantil y juvenil en Castilla y León (1983-2000)
Since the eighties, children and young people's edition has enjoyed steady growth in spite of which there are few works analyze this production. With the target address these shortcomings, the author presents, from the records included in the ISBN database, structure and key features of child and youth subsector in Castilla y León between 1983-2000. Variables were analyzed as offering editorial, translation, language of publication, geographic distribution, gender issues and more representative, etc. Through the study of the issue of child and youth editorial subsector nationwide, using the statistical information provided by the Panorámica de la Edición Española de Libros, is a comparison between them. It concludes that children's literature castilian-leonese, has a similar behavior to the rest of the territory, although with some variations and specific gravity within the subsector is low.
Leer Por Curiosidad
Presenta la investigación coral sobre el espacio que ocupa el libro ilustrado de no ficción para niños y jóvenes. Se proponen claves de lectura y análisis concretos de títulos representativos que servirán para identificar qué papel desempeñan estas obras en la formación del lector, a qué obedece su eclosión editorial y cómo se puede afrontar la intervención didáctica. Además, aporta herramientas pedagógicas con las que reconocer el género y fomentar la curiosidad y el asombro en el desarrollo de una ciudadanía crítica.
Criticón
None
Asian Children’s Literature and Film in a Global Age
This volume provides a key analysis of Asian children’s literature and film and creates a dialogue between East and West and between the cultures from which they emerge, within the complex symbiosis of their local, national and transnational frameworks. In terms of location and content the book embraces a broad scope, including contributions related to the Asian-American diaspora, China, India, Indonesia, Iran, Japan, Malaysia, the Philippines, South Korea, Sri Lanka, and Taiwan. Individually and collectively, these essays broach crucial questions: What elements of Asian literature and film make them distinctive, both within their own specific culture and within the broader Asian area? What aspects link them to these genres in other parts of the world? How have they represented and shaped the societies and cultures they inhabit? What moral codes do they address, underpin, or contest? The volume provides further voice to the increasingly diverse and fascinating output of the region and emphasises the importance of Asian art forms as depictions of specific cultures but also of their connection to broader themes in children’s texts, and scholarship within this field.
Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
