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Navigating Digital Communication and Challenges for Organizations
Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.
Perspectives on Workplace Communication and Well-Being in Hybrid Work Environments
The world has been facing the effects of the COVID-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working have become the new normal. Research about how people are facing these challenges points to common findings and concerns. The pandemic has enhanced inequalities, taken a toll on mental health, and increased the use of digital technologies. Many workers are suffering from digital fatigue and struggle to self-regulate their life/work balance, as the permanent digital connection to work is reinforced and they struggle with the blurred borders concerning privacy, leisure, and rest. In this context, it is vital to research how organiz...
Perspectives on Workplace Communication and Well-being in Hybrid Work Environments
"The world is facing the Covid-19 pandemic for over two years now. Daily life changed dramatically, and social distancing and remote working has become the "new normal". Several countries, as is the case of Portugal, underwent multiple lockdown periods during which many work activities became hybrid or completely remote. Research about how people are facing these challenges, conducted in different geographies, point to common findings and concerns. First, the pandemic has enhanced inequalities regarding income, access to digital technology, learning, working and even wellbeing and affection. Second, the pandemic has taken a toll on the mental health of many people, with anxiety and depressio...
Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Communication and Smart Technologies
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.
Peninsular Identities, Transatlantic Crossings and Iberian Networks
This volume promotes recent and innovative research in different areas of knowledge within the scope of Iberian studies, contributing to the deepening and dissemination of this expanding research area. This book makes available new approaches to the study of Iberian and Ibero-American spaces and cultures, with particular emphasis on Portuguese-Galician, Basque and Catalan identities produced in the aftermath of the Spanish Civil War, and during dictatorship. A considerable number of chapters discuss issues of memory, reflecting the impact of the Historical Memory Law in Spain and its lively discussion in the public sphere. Social mobilization and economic dynamics also play an important role in this volume. In addition, transatlantic contacts with Portuguese and Spanish speaking countries are covered, giving expression to the most recent trends in Iberian studies, which is broadening its scope to exchanges and influences between the Iberian Peninsula and South America and Africa. This volume will be of interest to students, developing and established researchers, and experts in Iberian studies.
Advances in Human Dynamics for the Development of Contemporary Societies
Advances in Human Dynamics for the Development of Contemporary Societies Proceedings of the 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022), July 24–28, 2022, New York, USA
Design, Visual Communication and Branding
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Strategic Communication for Non-Profit Organisations
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of di...
Making Health Public
This book examines the relationship between media and medicine, considering the fundamental role of news coverage in constructing wider cultural understandings of health and disease. The authors advance the notion of ‘biomediatization’ and demonstrate how health knowledge is co-produced through connections between dispersed sites and forms of expertise. The chapters offer an innovative combination of media content analysis and ethnographic data on the production and circulation of health news, drawing on work with journalists, clinicians, health officials, medical researchers, marketers, and audiences. The volume provides students and scholars with unique insight into the significance and complexity of what health news does and how it is created.
