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The Hegemony of Growth
The first comprehensive historical overview of the OECD's role in the concept of economic growth becoming an international norm.
Reimagining Business History
A vigorous call for rethinking the field of business history. Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. Reimagining Business History prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but als...
Prosperity for All
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer activism has responded to the challenges of affluence by helping to guide consumers through an increasingly complex and alien marketplace. In doing so, it has challenged the very meaning of consumer society and tackled some of the key economic, social, and political issues associated with the era of globalization.In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advoca...
The Expert Consumer
Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization an...
The Shock of America
An ambitious, original book describing a century of Europe coping with America: its inventions, personalities, films, armies, business, and politics. These decades reveal how much emotional energy Europeans invested in finding their own ways to reconcile tradition and modernity under the pressure of the ever-evolving American challenge.
Women and Mass Consumer Society in Postwar France
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
Histories of Productivity
Global issues such as climate change and the aftermath of the 2008 financial crisis have spurred interest in thinking about the history of the modern economy that goes beyond disciplinary economic history. This book contributes to the cultural history of capitalism and its different regimes of productivity by pursuing the perspective of body history and by providing a global scope. Throughout modernity, the body served as a fundamental, albeit essentially changing, linchpin for both the organization of economic practices and for intellectual reflections on the economy. In particular, it was the pivotal interface to render notions of economic productivity intelligible. The book explores this ...
Dix ans de bonheur
Exploitant au mieux le « moment postal » (1860-1970) qui a fait de la correspondance privée un vecteur majeur de la subjectivité, de l’ordre familial et des rapports sociaux, Jean-Pierre Warnier retrace la microhistoire d’un couple bourgeois, de sa parentèle, de ses intérêts matériels, de son style de vie à l’Age des extrêmes : ceux des deux guerres mondiales, de la Grande Crise, de l’effet de ciseaux entre le nazisme et le bolchevisme qui prend en otage la société française de la première moitié du XXe siècle. Aux antipodes des interprétations culturalistes ou structuralistes, il restitue l’historicité de cette dernière. Il place sous une lumière toute en nuanc...
Crusading for Globalization
The first book to shed light on what caused corporate executives to pursue a pro-globalization agenda over the last eight decades Crusading for Globalization tells the story of an extraordinarily influential group of business executives at the helms of the largest US multinational corporations and their quest to drive globalization forward over the last eight decades. Janick Marina Schaufelbuehl argues that the spectacular expansion of international investment, trade, and production after 1945 cannot be understood without considering the role played by these corporate globalizers and the organization they created, the US Council (today’s United States Council for International Business). B...
