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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context
India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Consumer Behaviour : The Indian Context (Concepts and Cases)
Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Managing Indian Brands
The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Primary Arithmetic [microform]
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Indian Agriculture
This volume examines the transitions in Indian agriculture since the 1980s, and emphasizes upon the role of neoliberal policies and their impact. The essays presented here deal with a range of pertinent and contemporary issues, including global food security, livelihoods of agricultural labourers, and public and private investment. These weave together glimpses of the impasse faced by petty commodity producers (marginal and small farmers) and their subsequent economic distress and social exclusion. Comprehensive in analysis, this book will be useful to scholars and researchers of agricultural economics, political economy, political science and public policy.
The New Advanced Society
THE NEW ADVANCED SOCIETY Included in this book are the fundamentals of Society 5.0, artificial intelligence, and the industrial Internet of Things, featuring their working principles and application in different sectors. A 360-degree view of the different dimensions of the digital revolution is presented in this book, including the various industries transforming industrial manufacturing, the security and challenges ahead, and the far-reaching implications for society and the economy. The main objective of this edited book is to cover the impact that the new advanced society has on several platforms such as smart manufacturing systems, where artificial intelligence can be integrated with exi...
Coastal Agriculture And Climate Change
Changing climate in micro and macro level attribute to influence and bring changes in productivity and production trend of every industry including agriculture and its ecosystem. The influence of climate change and its environmental impact on coastal ecosystem greatly influence the life and livelihood of agrarian communities and people involved in allied industries. The book has been authored with objectives of providing understanding on the environmental problems, features of coastal ecosystem, advanced strategies for environmental protection, mitigation strategies for environmental problems in coastal areas and augmenting agriculture income from coastal areas
