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Wine Management and Marketing, Volume 2
With increased competition from new wine-producing countries and substitute products, declining wine consumption, climate change, health crises and geopolitical contexts, the wine industry has been facing serious difficulties in recent years. Paradoxically, however, this recent period also offers new opportunities. Through the presentation of original research results, reading grids, illustrations and case studies, Wine Management and Marketing 2 analyzes the main challenges facing the wine industry and considers new opportunities: a renewed dynamism of technical, organizational and commercial innovations; the adaptability of actors; a greater introduction of new technologies; etc. The multi-faceted approach adopted by the authors and experts offers an enriched reflection, which provides a better understanding of the current state of the wine industry, and presents various levers for adapting to new commercial, societal and environmental expectations.
German Root Lexicon
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The New Science of Fighting Silent Heart Disease
On average, 50% of all heart attacks are silent – that is, they are painless and leave behind damage that remains undetected – unless the patient and his or her doctor are looking for it. Silent heart disease is a significant cause of sudden death – American’s number one public health problem with more than 600,000 sudden deaths and 1.5 million heart attacks occurring in the U.S. each year. This book tells you everything you need to know in the order to detect and treat this silent killer. Written by a celebrated cardiologist who has successfully treated thousands of patients in his career spanning 50 years, it offers practical advice for all readers and provides insight into a type of asymptomatic cardiac condition that affects almost half of all those afflicted with heart disease.
German and English
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International Faust Studies
This major interdisciplinary collection captures the vitality and increasingly global significance of the Faust figure in literature, theatre and music. Bringing together scholars from around the world, International Faust Studies examines questions of adaptation, reception and translation centering on Faust discourse in a diversity of cultural contexts, including the Chinese, Japanese, Indian, African, Brazilian and Canadian, as well as the European, British and American. It broadens the field by including studies of lesser known or neglected Faust discourse, including the translation of Goethe's Faust recently attributed to Coleridge, in addition to the canonical.
