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+Geograficidade e Literatura: I Concurso Literário de Antologias Geoliterárias
Com o intuito de compreender que o elo entre literatura e o fazer a geografia não é recente. A I antologia “Geograficidades e Literatura” objetivou visibilizar a essência de cada pessoa (em sua contradição indivíduo x sociedade) para além das heranças e concretudes com o lugar, espaço de vivências e territorialidades, logo, delineando-se nas reflexões singulares fenomenológica de ver e perceber o mundo, as realidades em construção e contradição de cada um. Com textos e ilustrações (desenhos e fotografias) este livro é para fomentar, divulgar e revelar as vozes e manifestações de novos escritores e escritoras em suas geograficidades em tempos de pandemia em seus diversos lugares de fala.
Marketing in the Public Sector
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Event Management in Leisure and Tourism
Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation. Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.
Marketing Communications
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dial...
Strategic Marketing Communications
Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.
Anais do III Simpósio Internacional Interdisciplinar em Cultura e Sociedade do PGCult
Anais do III Simpósio Internacional Interdisciplinar em Cultura e Sociedade do PGCult - UFMA, que reúne trabalhos de docentes e discentes que participaram do evento científico, realizado no período de 4 a 6 de dezembro de 2019, na Universidade Federal do Maranhão.
MaxiMarketing
Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective
Anais do III Simpósio de Estudos Literários da UFMA
Há quem afirme que a poesia nasceu junto com o advento da própria linguagem humana e que a humanidade teria se expressado primeiro poeticamente para só depois usar a linguagem para se comunicar e trocar informações. Sabe-se que a poesia (no início sempre acompanhada do canto) esteve presente nas formas de evocação do sagrado (nos ritos e nos cultos primitivos) e até mesmo nos trabalhos agrícolas, como forma de mitigar o cansaço proveniente do labor físico. A poesia já foi registro da formação cultural de um povo (lembremos, por exemplo, da reverência dos antigos gregos a Homero). Já foi elemento agregador de valores nacionais e também repúdio à ordem social. Já foi crít...
Building a Web Site For Dummies
Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site. Veteran author David Crowder spills the secrets to planning and creating an effective site from the ground up. You’ll decipher ways to transform a ...
