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Marketing digital en agencias de publicidad: social media in MiPymes de servicios creativos de Bogotá
Las empresas publicitarias adoptaron y aplicaron acciones de marketing a través de internet desde el florecimiento y la consolidación de la red. Algunas con el fin de alcanzar distintos mercados o como valor agregado y línea de negocio para sus clientes. El aumento de la inversión publicitaria hacia canales online en Colombia y América Latina se ha logrado gracias a mejoras progresivas en el acceso, el tiempo de conexión, la disponibilidad de dispositivos y el uso de los recursos digitales. En ese entorno tecnológico se discute aun si deben distinguirse los términos marketing y marketing digital. Por otra parte, no existe un registro de actividad económica en el que sea posible declarar con detalle o distinción suficiente las acciones de marketing que se realizan en el amplio espectro del negocio publicitario. En consecuencia, se restringen las posibilidades de enfocar políticas públicas y programas de capacitación en nuevas tecnologías para ese tipo de empresas. Ante estas disyuntivas esta publicación pretende dar cuenta de un debate que apenas está empezando y propone una serie de acciones que se dejan a consideración de sus lectores.
Art of Latin America
Marta Traba, one of Latin America's most controversial art critics, examines the works of over 1,000 artists from the first 80 years of the 20th century. This book is an indispensable reference for anyone interested in studying the evolution of Latin American art.
Undoing Border Imperialism
“Harsha Walia has played a central role in building some of North America’s most innovative, diverse, and effective new movements. That this brilliant organizer and theorist has found time to share her wisdom in this book is a tremendous gift to us all.”—Naomi Klein, author of The Shock Doctrine Undoing Border Imperialism combines academic discourse, lived experiences of displacement, and movement-based practices into an exciting new book. By reformulating immigrant rights movements within a transnational analysis of capitalism, labor exploitation, settler colonialism, state building, and racialized empire, it provides the alternative conceptual frameworks of border imperialism and d...
Digital Branding
Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
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Fracture
A survivor of the atomic bombs dropped in Nagasaki and Hiroshima, Mr Watanabe has evaded the memory for most of his nomadic life. When the 2011 earthquake strikes, triggering the Fukushima nuclear disaster, the past becomes the present, and Mr Watanabe begins a journey that will change everything. Written with intimacy and compassion, Fracture is a remarkable novel about collective trauma, love and the complexities of human life.
Complex Arbitrations
Provides an analysis of the issues arising from multiparty-multicontract arbitrations, including those involving States and groups of companies. This work analyses theories on the basis of which courts and arbitral tribunals determine who are parties to the arbitration clause; and whether an arbitration clause may be extended to non-signatories.
