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Bernardino de Sahagun
He was sent from Spain on a religious crusade to Mexico to “detect the sickness of idolatry,” but Bernardino de Sahagún (c. 1499-1590) instead became the first anthropologist of the New World. The Franciscan monk developed a deep appreciation for Aztec culture and the Nahuatl language. In this biography, Miguel León-Portilla presents the life story of a fascinating man who came to Mexico intent on changing the traditions and cultures he encountered but instead ended up working to preserve them, even at the cost of persecution. Sahagún was responsible for documenting numerous ancient texts and other native testimonies. He persevered in his efforts to study the native Aztecs until he ha...
Global Perspectives on the Strategic Role of Marketing Information Systems
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Creating a New Horizon in Pedagogy through the Growth Mindset
The belief that ‘I can change my fate’ goes beyond an inborn quality and leads to brain-bending. The brain changes itself and has its own means of healing from damage; this throws off the entity theory of belief. The brain is a muscle that gets stronger by activating neuronal circuits. Learning can turn on genes that alter the neural structure, a ‘rewiring of neural circuits.’ The growth mindset can change brain function and create cognitive reserves. Learning needs to be facilitated through a pedagogy that fosters a growth mindset, incorporating the belief that ‘with practice and hard work, I can do better.’ The pedagogy that creates a new horizon, including the structures mentioned, is the ‘Growth Mindset Pedagogy.’ The challenge of bringing this pedagogy into the classroom arises when dealing with disciplinary content. This book addresses the realities of the classroom through the following pedagogical framework: ‘How to Develop a Growth Mindset-Oriented Classroom Culture.’ It provides both the tools and the roadmap required to do so.
Work Useful to Religion and the Humanities
In many ways, the method of comparison in the study of religion is connected to European expansion and empire building. This work explores the early modern origins of the comparative method for the cross-cultural study of religion, beginning with its roots in the earliest missionary contact in the Spanish conquest and concluding with the Victorian anthropologists of the British Empire. Ammon explores the development of the comparative method in religion from the sixteenth through the nineteenth centuries, approaching the history of comparison by tracing its development from the first moments of contact with the New World through the recognized origin of the discipline of anthropology. This work delineates the comparative method from Bartolome de Las Casas to Edward Burnett Tylor, exploring a piece of the story we can tell about the development of the comparative methods and religious transformation in the disciplines of anthropology, ethnology, and comparative religion.
Between Encyclopedia and Chorography
During the early modern period, regional specified compendia – which combine information on local moral and natural history, towns and fortifications with historiography, antiquarianism, images series or maps – gain a new agency in the production of knowledge. Via literary and aesthetic practices, the compilations construct a display of regional specified knowledge. In some cases this display of regional knowledge is presented as a display of a local cultural identity and is linked to early modern practices of comparing and classifying civilizations. At the core of the publication are compendia on the Americas which research has described as chorographies, encyclopeadias or – more recently – 'cultural encyclopaedias'. Studies on Asian and European encyclopeadias, universal histories and chorographies help to contextualize the American examples in the broader field of an early modern and transcultural knowledge production, which inherits and modifies the ancient and medieval tradition.
Religion in Sixteenth-Century Mexico
Detailed comparison of Aztec and Spanish religious devotion, examining the melding of practices during the first century of contact 1519-1600.
The Aztecs, the Conquistadors, and the Making of Mexican Culture
Tracing events from the discovery of the New World through the fall of the Aztec empire in 1521, this book discusses the battles between the Spanish explorers and the Aztecs--battles that culminated in the ruin of a civilization. The first half of the work alternates between Aztec and Spanish history, discussing events and motivations on each side as the two cultures expanded toward one another on their way to inevitable conflict. Placing special emphasis on Aztec mythology and religious beliefs, the author explains how the Spanish exploited the Aztecs' own cultural practices to insure the success of their invasion. The gold-and-glory engines driving the Spanish Crown and the actions of contemporary Spanish explorers such as Juan Ponce de Leon and Francisco Cordoba are examined. The concluding chapters give a thorough account of the struggle between Hernan Cortes and the Aztec ruler Montezuma, including the role of other indigenous tribes in the eventual downfall of the empire. The final chapter details the siege of the Aztec capital, Tenochtitlan, and summarizes the ultimate destruction of the Aztec civilization.
Handbook of Research on Retailer-Consumer Relationship Development
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.
Red Ink
The Native peoples of colonial New England were quick to grasp the practical functions of Western literacy. Their written literary output was composed to suit their own needs and expressed views often in resistance to the agendas of the European colonists they were confronted with. Red Ink is an engaging retelling of American colonial history, one that draws on documents that have received scant critical and scholarly attention to offer an important new interpretation grounded in indigenous contexts and perspectives. Author Drew Lopenzina reexamines a literature that has been compulsively "corrected" and overinscribed with the norms and expectations of the dominant culture, while simultaneously invoking the often violent tensions of "contact" and the processes of unwitnessing by which Native histories and accomplishments were effectively erased from the colonial record. In a compelling narrative arc, Lopenzina enables the reader to travel through a history that, however familiar, has never been fully appreciated or understood from a Native-centered perspective.
