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Moonlight Streets
This is a fiction story which speaks the life and friendship of few people , who would apparently realise their priorities. The true friendship and the purity of love are the gust of this novel.
Experiential Marketing
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experienc...
Great Hells of the World
The great hells of the world indicates the creatures which are dangerous for this world. This book contains creatures like vampires, werewolves, mummies, zombies etc. Mask, Sanitizer and Lockdown would defeat corona and would be locked in the fort for their lifetime. Meanwhile, Vampires and Werewolves started living in Animalia world and due to fight, they landed on Cremonta planet having creatures troubling them. All of them get dead when the group of witches attack on all of them.
The Assembly of Listeners
The Jains have exerted an influence on Indian society and religion out of proportion with their relatively small numbers. The Assembly of Listeners: The Jains in Society is the first book to address the sociology of the Jains and to discuss the notion of the "community" based on religious affiliation in India. Topics covered include Jain ideals and identity; women in the Jains community; popular Jainism; Jain reform and Jain identity in the UK. This collection is an important theoretical addition to the studies of Indian society, which has previously focused mainly on caste and class politics as the fundamental social units. With much recent fieldwork providing unique information on the ethnography of the Jains, this study will prove indispensable to any scholar interested in this little known but highly influential social group.
Ashes of Immortality
"At last, she arrives at the fatal end of the plank . . . and, with her hands crossed over her chest, falls straight downward, suspended for a moment in the air before being devoured by the burning pit that awaits her. . . ." This grisly 1829 account by Pierre Dubois demonstrates the usual European response to the Hindu custom of satis sacrificing themselves on the funeral pyres of their husbands—horror and revulsion. Yet to those of the Hindu faith, not least the satis themselves, this act signals the sati's sacredness and spiritual power. Ashes of Immortality attempts to see the satis through Hindu eyes, providing an extensive experiential and psychoanalytic account of ritual self-sacrifice and self-mutilation in South Asia. Based on fifteen years of fieldwork in northern India, where the state-banned practice of sati reemerged in the 1970s, as well as extensive textual analysis, Weinberger-Thomas constructs a radically new interpretation of satis. She shows that their self-immolation transcends gender, caste and class, region and history, representing for the Hindus a path to immortality.
Pop-Up Retail
Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more tha...
Conflict in the Shared Household
The objective of this publication is to take stock of the progress made towards achieving the statutory objectives ot the Protection of Women from Domestic Violence Act, 2005, in the first decade of its implementation. In this regard, the work attempts to cover themes relating to state accountability in terms of providing a supportive framework to facilitate women's access to justice, experiences in court, and jurisprudence evolved by appellate courts. It also seeksto trace and document the history behind the enactment of the PWDVA 2005.
The Day I Stopped Drinking Milk
Indians believe that you must serve your guests well, for they come to your house in the form of god. This is the exact mentality Sudha Murty’s hosts have when she goes to volunteer in a small village in Odisha. Because of the heavy rain, Murty decides to take shelter in one of the villagers’ hut—already low on supplies, what are the hosts ready to give up in order to serve their guest? Murty delves into the great extent hosts are willing to go to in order to please their guests. Read more to see what Sudha learns about the Indian values.
THE FLYING POETICS
The flying poetics is a book which has a good collection of poems. Poems have been contributed by various authors from across the India. Each and every poem of this book is mind blowing. This anthology of poems has been edited by Wakil Kumar Yadav and Rahul Mishra. Book has been edited in a splendid manner. It is expected that readers of this book will enjoy a lot. ABOUT EDITORS Wakil kumar Yadav is an author, novelist, PhD in English from Mahatma Gandhi Central University Motihari Bihar. He has graduated and post graduated in English literature from AN College Patna, Magadh University Bodh Gaya. He has written a dozen of articles as book chapters in various national and international books. He has also contributed many research articles in various international and national journals. He has also contributed two novels till date. Rahul Mishra is an author, editor, PhD in English from Mahatma Gandhi Central University Motihari Bihar. He has post graduated in English literature from Delhi University. He has written many articles as book chapters in various national and international books. He has also contributed many research articles in various international and national journals.
