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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
As marketing professionals look for more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption is a critical scholarly resource that examines the role of social marketing in understanding and changing behavior regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the demarketing of meat.
Vulnerability to Poverty
With the current global crisis, high levels of volatility in trade, capital flows, commodity prices, aid, and the looming threat of climate change, this book brings together high-quality research and presents conceptual issues and empirical results to analyze the determinants of the vulnerability to poverty in developing countries.
Beauty
Beauty - in both name and appearance - is a twenty-year-old Bangladeshi, back in England having disgraced her family by fleeing an abusive arranged marriage. Forced onto the jobseeker's treadmill and under extreme domestic pressure, she cracks and runs away. Her encounters with officialdom, fellow claimants, and strangers in the city streets, complicated by the restrictions and comfort of her language and culture, place her at the mercy of such unlikely helpers as Mark, a friendly, Staffordshire bull terrier-breeding exoffender, and Peter, a middle-class underachiever on the rebound from a bitter relationship. With determination and good humour, Beauty moves ever closer to making her choice between family duty and personal freedom. All the while, however, her brothers are searching for her across town. Can she make the choice herself, before she's forced to? A sharply rendered, compassionate and challenging portrait of a fragmented, multicultural urban England.
Sustainable Animal Agriculture
The agricultural activities are often based on individual producer's decisions and on their attitudes, knowledge and level of technology. It is however also based on political and economic considerations, attitudes and opinions from the society. Thus, continuously updated scientifically based knowledge, both from an environmental, social and economic view, need to be disseminated and applied with a much increased ambition. Technological facts may be well known, but still strong social and economic reasons and pressure from outside to make short term profits hinders the appropriate application of relevant measures. This is the reason why we have all parts of the sustainability concept covered in our texts: the ecological, the social, the economical, and the institutional/juridical. "Sustainable agriculture" has become a popular way of expressing that what society wants is an environmentally sound, productive, economically viable, and socially desirable agriculture.
