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Of The Heart and Soul
A good poem combines the author's effort to make sense of emotion. From feeling happiness to the dread of pain, from gratitude to the deepest desires of longing, from loving to a sense of hatred is a source of lessons of life. Life teaches everything. This book is a compilation of poems that resonates with the readers and touch many souls. It has poems for every season. There are thirty-one poems that are meant to read for a month. Explore your hidden pains and challenge them through these poems.
ADVERTISING
Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It als...
Standard Treatment Guidelines—A Manual for Medical Therapeutics, 6e
Presenting a practical book on managing the patient Why To assist busy clinicians in clinical decision-making To reduce inappropriate clinical variation in practice To improve quality of care and patient safety How User-friendly ready reckoner Holistic approach Up-to-date Evidence-based For Whom General practitioners Primary care physicians Undergraduate medical students Postgraduates and Resident doctors Consultants This clinically oriented book covers more than 330 priority diseases in 11 specialties, focusing on clinical manifestations, therapeutic advances, patient management and patient education. This edition presents you with: Major revisions reflecting latest recommendations in all c...
Four Layers to Your Dream Life
Do you feel you are not living your - Dream Life? Do you often feel low on energy or emotionally weak, lack mental strength or lack of confidence to move forward in life? You dreamt of a different life… yet chose a safer path! You wanted to fly free… yet feel tied down! You needed to explore unknown territories… yet ended up going in circles in the same tornado! Is this the life you had envisaged? Or do you want to take a step towards leading the life that you wanted? Four Layers to Your Dream Life will help you create the life of your dreams. As you flip through the pages of this book, you will start peeling the layers covering your true self. It will connect you to your true hidden potential. It will empower you to achieve success, abundance, and happiness in all aspects of life. Clarity of thoughts, connection with the self and universe are the driving forces of this book. Go on a journey to transform your dreams into reality!
Standard Treatment Guidelines - A Manual of Medical Therapeutics
The book is user friendly and provides a stepwise up-to-date treatment.
Reality in Reflections
Daily Reflections in the form of Quotations and Poetry, which keeps reflecting in the moment of silence and self discovery. Reality in reflection is the result of Mindful and conscious Living, Which will inspire and give directions to live a better Life.
ENTREPRENEURSHIP DEVELOPMENT, SECOND EDITION
This book is a modest attempt to acquaint students with the basics of entrepreneurship and the prevailing entrepreneurial climate in India. Motivating young brains to explore and follow entrepreneurial pursuits by educating them about its challenges, opportunities, risks and rewards is the prime objective of this introductory text. In the course of writing the present book, special care has been taken to elaborate on a number of ideas, theories and concepts so as to help readers explore and understand various aspects and dimensions of entrepreneurship. Wherever needed, the contents are supplemented with suitable examples, cases and caselets in order to make reading more interesting and relev...
COMMUNICATION SKILLS FOR ENGINEERS AND SCIENTISTS, SECOND EDITION
In today's fast-paced era of information technology, communicating effectively has become an indispensable skill sought after by organizations worldwide. Professionals who possess excellent communication skills are well-equipped to navigate the challenges of the modern professional world, where diverse paths like writing, speaking, reading, and listening converge. This all-encompassing, student-friendly textbook delves into the crucial aspects of technical communication, tailored specifically for students of science and engineering. Divided into two parts, this book provides a complete understanding of the essential skills required to thrive in the realm of technical communication. Part A of...
Be Happy
According to St. Augustine and Thomas Aquinas, man's last end is happiness: "all men agree in desiring the last end, which is happiness."[64] However, where utilitarians focused on reasoning about consequences as the primary tool for reaching happiness, Aquinas agreed with Aristotle that happiness cannot be reached solely through reasoning about consequences of acts, but also requires a pursuit of good causes for acts, such as habits according to virtue.[65] In turn, which habits and acts that normally lead to happiness is according to Aquinas caused by laws: natural law and divine law. These laws, in turn, were according to Aquinas caused by a first cause, or God
