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Effective Strategy Implementation
the strategies' performance outcomes. Drawing on organizational learning theory, she identifies the organizational abilities and processes that constitute a firm's Strategy Implementation Capability construct and shows empirically that the concept is very valuable in explaining how innovative strategies translate into a firm's performance.
The Vulnerable Consumer
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars provide new insights, approaches and directions to set out for research on consumer vulnerabilities.
Quit
"Dalam berbagai situasi, kita sering kali dihadapkan dengan pilihan sulit: bertahan, berubah arah, atau bahkan berhenti (quit). Nyatanya, walau banyak pertanda tak ada guna untuk tetap bertahan, berhenti identik dengan kata gagal, sehingga tak pernah jadi pilihan. Annie Duke menawarkan strategi berbasis sains yang dapat mengasah keterampilan untuk mengetahui kapan kita harus memilih berhenti dan bagaimana cara melakukannya. Saat Anda sedang menghadapi permasalahan bisnis, karier, atau bahkan hubungan pribadi, piawai dalam memilih mana hal yang harus dipertahankan atau tidak dapat membantu Anda untuk menentukan langkah terbaik berikutnya. Hidup ini singkat. Tak sepatutnya kita membuang waktu, energi, atau uang karena terus mempertahankan keputusan yang salah."
Corporate Communication
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication di...
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
The Impact of Investments in Market-based Assets on Firm Performance
Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Building Strong Congregations
You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.
Review of Marketing Research
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Artificial Intelligence in Marketing
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).
Review of Marketing Research
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
