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1000 Retail Graphics
Edition en américain
The Graphic Designer's Guide to Creative Marketing
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Inside the Business of Graphic Design
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Small Graphics
Small Graphics is a reference guide providing insight and inspiration for designs where space is at a premium. See how expert designers make the most of the space they have, creating small graphics that communicate in a big way. Learn how to maximize the impact of the message in keeping with its size -- no matter how small. Includes design work and designer insights on projects including business cards, postcards, business accessories, and a few small but unexpected design projects of the top design talent from around the world.
Layout, Making it Fit
Finding the right balance between content and space is a challenge every graphic designer faces. The cookie-cutter templates most layout books offer don't help, because every project has a different content-to-space ratio. Finally, here is a book that gets to the heart of challenging layout design. It offers general techniques for working with varying quantities of content and shows how designers can apply these techniques in their own work. The book focuses on the two most difficult layout issues: compacting a high volume of content onto a small area while maintaining beauty and readability; and applying a small volume of content to a large space without making it look "bare." From posters to logos and magazines to book covers, two veteran design consultants examine more than 150 projects and illustrate the methodologies and solutions that made each work. This invaluable resource reveals how to make content shine in any space.
Designing Corporate Identity
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Graphic Design
Graphic Design: Inspirations and Innovations offers you answers. In firsthand accounts by top designers, who nevertheless still must fight the battles of inspiration, creation and client persuasion, you'll see what has worked for them. And what can work for you. You'll also see page after page of terrific design - true marriages of remarkable ideas and graphics talent. Read Graphic Design: Inspirations and Innovations. Let it inspire you to do your best work. Let it help you build good client relationships.
LogoLounge
Cet ouvrage présente une compilation des meilleurs logos de ces dernières années crées par les designers recensée sur le site web logolounge. Présente aussi les portraits de plusieurs designers et groupe de designers.
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