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Strategic Marketing in Tourism Services
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Inter-Regional Place Branding
This book examines and clarifies key aspects of regional branding with the special focus of inter-regional brands. Today regions are in strong competition for companies, tourists and most of all talent. In order to differentiate one region from another, regional developers, politicians and planners increasingly focus on establishing the region as a brand. This is by no means easy, since places are complex systems of geographical abstractions in which each place is understood in relation and contrast to other geographical entities. In doing so, regions not only differentiate, but also cooperate (within one country or between countries), building so-called Inter-Regional Brands with an even higher degree of complexity. Accordingly this volume, provides a theoretically well informed but practically oriented overview of this phenomenon – including numerous cases and best practices. As such, it will strongly appeal to both academics and practitioners in the field.
Marketing Countries, Places, and Place-associated Brands
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
An Insider's Guide to Place Branding
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
New Trends in Databases and Information Systems
This book reports on state-of-art research and applications in the field of databases and information systems. It includes both fourteen selected short contributions, presented at the East-European Conference on Advances in Databases and Information Systems (ADBIS 2013, September 1-4, Genova, Italy), and twenty-six papers from ADBIS 2013 satellite events. The short contributions from the main conference are collected in the first part of the book, which covers a wide range of topics, like data management, similarity searches, spatio-temporal and social network data, data mining, data warehousing, and data management on novel architectures, such as graphics processing units, parallel database...
How to Fast-track your Academic Career
This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
A Research Agenda for Urban Tourism
This timely Research Agenda explores and proposes critical lines of research to support understanding of the conditions under which urban tourism contributes to the development of urban systems, and what can be done to create and conserve these conditions. Chapters highlight conceptual discussions, concrete case studies and policy reviews to address the issues surrounding the economic, environmental and social impacts of tourism on cities.
Urban Diplomacy
Urban Diplomacy is a passionate defence of global cities, whose diplomatic innovation has been called upon to work toward improved global governance, or in other words, a universal urban order.
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about customers through big data and other sources to create an enhanced customer experience. Consumers today do not simply demand engaging online or offline experiences anymore; they increasingly focus on one seamless experience throughout their journey across virtual and real spaces. While shopping in a physical store, consumers are checking their smart phones for customer reviews and competitive in...
Proceedings of the 2022 2nd International Conference on Computer Technology and Media Convergence Design (CTMCD 2022)
This is an open access book. With the rapid development of society and the continuous progress of computer science and technology, when entering the information age, design has also been integrated into the new media age in time. The application of computer technology in design has broken the limitations of traditional design, achieved a huge breakthrough in the field of design, provided more innovative forms of expression for design, and also achieved subversive changes in design methods. We need to note that design comes from life, and then it is a matter of applying tools and crafting techniques to realize it. For designers, maintaining innovation is still the first and foremost in creati...
