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Biosurveillance in New Media Marketing
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences? Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Everyday Schooling in the Digital Age
Today’s high schools are increasingly based around the use of digital technologies. Students and teachers are encouraged to ‘Bring Your Own Device’, teaching takes place through ‘learning management systems’ and educators are rushing to implement innovations such as flipped classrooms, personalized learning, analytics and ‘maker’ technologies. Yet despite these developments, the core processes of school appear to have altered little over the past 50 years. As the twenty-first century progresses, concerns are growing that the basic model of ‘school’ is ‘broken’ and no longer ‘fit for purpose’. This book moves beyond the hype and examines the everyday realities of dig...
Digital Sociologies
This handbook offers a much-needed overview of the rapidly growing field of digital sociology. Rooted in a critical understanding of inequality as foundational to digital sociology, it connects digital media technologies to traditional areas of study in sociology, such as labor, culture, education, race, class, and gender. It covers a wide variety of topics, including web analytics, wearable technologies, social media analysis, and digital labor. The result is a benchmark volume that places the digital squarely at the forefront of contemporary investigations of the social.
In the making: Digital fabrication and disability
Digital fabrication combines virtual and material worlds; transforming thoughts into things, and things into data. It fosters complex and varied communities while enabling the pursuit of unique individual outputs. Current literature on digital fabrication concentrates on its technical and economic potential, with little attention yet being paid to the fundamental questions of how the technology might affect our understanding of identity, embodiment, or creative processes. Using case studies and experiences gained from ground-breaking fieldwork, "In the Making" explores these processes and their products from both cultural and aesthetic perspectives; with emphasis on its human interactions, n...
Undoing Optimization
A unique examination of the civic use, regulation, and politics of communication and data technologies City life has been reconfigured by our use—and our expectations—of communication, data, and sensing technologies. This book examines the civic use, regulation, and politics of these technologies, looking at how governments, planners, citizens, and activists expect them to enhance life in the city. Alison Powell argues that the de facto forms of citizenship that emerge in relation to these technologies represent sites of contention over how governance and civic power should operate. These become more significant in an increasingly urbanized and polarized world facing new struggles over local participation and engagement. The author moves past the usual discussion of top-down versus bottom-up civic action and instead explains how citizenship shifts in response to technological change and particularly in response to issues related to pervasive sensing, big data, and surveillance in "smart cities".
Growing up Female in Multi-Ethnic Malaysia
This book provides a rich, detailed analysis of the experiences of young women growing up in post-colonial, rapidly modernizing Malaysia. It considers the impact of ethnicity, socio-economic status, and school experiences and achievement. It discusses the effects of Malaysia’s ethnic affirmative action programmes and of the country’s Islamisation. It sets out and compares the life trajectories of Malay, Indian and Chinese young women, making use of interview and questionnaire data gathered over a long period. It thereby depicts individuals’ transformations as they experience maturing into adulthood against a background of social and economic changes, and varying levels of inter-racial tension.
Virtual Menageries
The close interdependency of animal emissaries and new media from early European colonial encounters with the exotic to today's proliferation of animals in digital networks. From cat videos to corporate logos, digital screens and spaces are crowded with animal bodies. In Virtual Menageries, Jody Berland examines the role of animals in the spread of global communications. Her richly illustrated study links the contemporary proliferation of animals on social media to the collection of exotic animals in the formative years of transcontinental exploration and expansion. By tracing previously unseen parallels across the history of exotic and digital menageries, Berland shows how and why animals c...
Challenges in Strategic Communication and Fighting Propaganda in Eastern Europe
In 2019, Eastern Europe will celebrate 30 years since the fall of communism, but this celebration takes place in a context of increased geopolitical competition in the region. The Western democratic model is under attack, not only in the countries of Eastern and Central Europe, but also in the core countries of the EU, and even in the United States. The messages and methods of dissemination used by anti-Western propaganda may differ with each national context, but the effect is the same – the slow, but progressive erosion of trust in democratic values and the institutions which embody them. This book presents papers from the NATO Advanced Research Workshop “Challenges in strategic commun...
The Future of Digital Surveillance
We are willing participants in our own surveillance
Videogames, Identity and Digital Subjectivity
Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures -- Acknowledgements -- 1 Digital Subjects: Videogames, Technology and Identity -- 2 Datafied Subjects: Profiling and Personal Data -- 3 Private Subjects: Secrecy, Scandal and Surveillance -- 4 Beastly Subjects: Bodies and Interfaces -- 5 Synthetic Subjects: Horror and Artificial Intelligence -- 6 Mobile Subjects: Framing Selves and Spaces -- 7 Productive Subjects: Time, Value and Gendered Feelings -- Index
