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"An engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture."--Library Journal
"Children today grow up so fast!" How often we hear those words, uttered both in frustrated good humor and in dumbfounded astonishment. Every day the American people hear about kids doing things, both good and bad, that were once thought to be well beyond their scope: flying airplanes, running companies, committing mass murder. Creatures of the information age, today's children sometimes seem to know more than their parents. They surf the Internet rather than read books, they watch South Park instead of The Cosby Show, they wear form-fitting capri pants and tank tops instead of sundresses; in short, they are sophisticated beyond their years. These facts lead us to wonder: Is childhood becomi...
This analysis of the inconsistencies in the lifestyle of today's Christians is accompanied by specific examples and discussion of how Christians can restore authentic Christianity in their personal lives and thus nurture a troubled world.
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A collection of feminist cultural studies essays on children's television.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Since the 1980s, a peculiar paradox has evolved in American film. Hollywood’s children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and self-sufficient while the adults are often portrayed as bumbling and ineffective. Is this transformation of children into "little adults" an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic sta...
The two-career American household has spawned a generation of wise-beyond-their-years children with unprecedented influence over all kinds of family purchases, from food and clothes to cars and computers. Now marketing and advertising professionals can learn how to tap into this $70 billion-a-year goldmine. 35 illustrations.
Reclaim your creativity by exploring the educational, sociological, psychological, and political influences on independent thinking. Have You Ever Had a Hunch is a powerful tool for self-growth and an invaluable gift for anyone wanting to explore their own creativity. In a series of short, to the point chapters, author Ellen Palestrant strips away the layers of inhibition and repression that encumbers us all.