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The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. Th...
The ideas that mark modern-day pragmatics are old, but did not start to get more systematically developed until the 1960s and 1970s. Still, the very recognition of pragmatics as a self-standing academic discipline is a product of the 1980s, not least made possible by the establishment of the International Pragmatics Association. One scholar in particular has devoted his life both to IPrA and to the discipline. This volume pays homage to Jef Verschueren on the occasion of his 60th birthday. It celebrates him for his long-standing dedication as Secretary General of IPrA and for his scholarly contributions to the field. We owe to Jef Verschueren the insight that the processes through which language users (do or do not) achieve understanding among each other in communication can only be fully comprehended if approached from a pragmatic perspective, i.e. if understanding is pragmaticized. The chapters in this book are written by scholars who, like Jef Verschueren, have played a key role in the genesis and development of the field, and who still actively contribute to its advancement today. Each author looks back, evaluates the present, and takes on new challenges.
Cyberpragmatics is an analysis of Internet-mediated communication from the perspective of cognitive pragmatics. It addresses a whole range of interactions that can be found on the Net: the web page, chat rooms, instant messaging, social networking sites, 3D virtual worlds, blogs, videoconference, e-mail, Twitter, etc. Of special interest is the role of intentions and the quality of interpretations when these Internet-mediated interactions take place, which is often affected by the textual properties of the medium. The book also analyses the pragmatic implications of transferring offline discourses (e.g. printed paper, advertisements) to the screen-framed space of the Net. And although the main framework is cognitive pragmatics, the book also draws from other theories and models in order to build up a better picture of what really happens when people communicate on the Net. This book will interest analysts doing research on computer-mediated communication, university students and researchers undergoing post-graduate courses or writing a PhD thesis. Now Open Access as part of the Knowledge Unlatched 2017 Backlist Collection.
This Element outlines current issues in the study of the pragmatics of fiction. It starts from the premise that fictional texts are complex and multi-layered communicative acts which deserve attention in pragmatic research in their own right, and it highlights the need to understand them as cultural artefacts rich in possibilities to explore pragmatic effects and pragmatic theorising. The issues covered are (1) the participation structure of fictional texts, (2) the performance aspect of fictional texts, (3) the interaction between readers and viewers and the fictional texts, as well as (4) the pragmatic effects of drawing on indexical linguistic features for evoking ideologies in characterisation. This title is also available as Open Access on Cambridge Core.
This handbook offers a comprehensive overview of research into discourses of disinformation, misinformation, post-truth, alternative facts, hate speech, conspiracy theories, and "fake news". Divided into two sections, it provides a detailed look at the methodological challenges and approaches for studying disinformation, along with a wide range of case studies covering everything from climate change denial to COVID-19 conspiracies. The studies address how discourses of disinformation are constructed and developed, what rhetorical and persuasive strategies they employ, how disinformation can be discerned from real news, and what steps we might take in order to create a more trustworthy news environment. Authored by leading experts from around the world, and showcasing the most up-to-date methodological approaches to the topic, the volume makes a significant contribution to current linguistic research on politics, and is an essential guide to the discourses of disinformation for advanced students and researchers of English language studies, linguistics, and media and communication studies.
This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
This monograph mainly focuses on the idea that language teaching in higher education involves making use of new approaches and technology. It identifies the key determinants of the materials needed to improve language teaching on the basis of the actual experimental research included in the respective contributions. Thanks to its unique perspective, the book offers a distinctive approach to addressing empirical research on second language teaching, translator training and technology. As universities are some of the best arenas for analyzing teaching techniques for various subjects, higher education teachers can use this book to thoroughly prepare for the application of pilot studies and lear...