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Keeping It Honest, From Kitchen to Coca-Cola
Seth Goldman, cofounder and TeaEO of Honest Tea, America’s leading organic bottled tea maker (favored by President Barack Obama) analyzes his decision to make a game-changing deal with Coca-Cola. Can a fast-growing, organic start-up connect with a corporate giant and retain its own soul? Here’s what you can learn from his experience. In the world of start-ups, there are two kinds of entrepreneurs. One founds a business in order to sell it early and get richer quicker. The other establishes a brand and nurtures it. I am the nurturing type. My goal has always been to make the Honest Tea brand stand for authentic, healthy, organic products; a brand that customers trust and love. My partner, Barry Nalebuff, and I knew that we wanted to build a company with staying power, and that to do so, we’d have to keep control of the enterprise. Then, once we were ready to take it to the next level, we did our best to structure an arrangement where we could keep Honest Tea, well, honest. In essence, that’s our story. But as with any good story, there have been many twists and turns along the way.
Guard Your Mission, Stay in Control
Seth Goldman, cofounder and TeaEO of Honest Tea, the fast-growing pioneer of organic brews favored by discerning tea lovers including President Barack Obama, shared the advice that has shaped his company and career: Never lose control of your company’s money, whether you’re spending it or raising it. And run your business as if you are going to own it forever. I got lots of bad advice as I was building Honest Tea. Luckily, I was smart enough not to take most of it. Among the worst nonstarters: Add more sugar (which would have undone one key factor that made us stand out). Rebrand Honest Tea as a low-carb company. (Those low-carb diets, with people eating bacon three times a day, have lit...
Mission in a Bottle
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
The Startup Playbook
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
Mission in a Bottle
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
The Obama Effect
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect d...
The New Builders
Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their "deliver everything and anything" are rapidly displacing Main Street businesses. In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneu...
Now, Launch Your Career
Now, Discover the Success Secrets of the World's Top Professionals Are you lost and looking for the right career or trying for that "lucky break"? Now, you can gain invaluable advice from top professionals such as, Donald Trump, Mario Batali, Dr. Patch Adams, Richard Simmons, John C. Bogle, Rex Reed, Jim Davis, Jeff Foxworthy, Danny Gans, William Claxton, Peter Bart, Dr. Robert Ballard, Cirque du Soleil CEO Daniel Lamarre and many more. Let the successful contributors in Now, Launch Your Career help guide you to rewarding, interesting and fulfilling careers. Based on the survey techniques developed by Paul Carpino, M.A., career counselor to thousands of college students, Now, Launch Your Car...
Eat for the Planet
“An indispensable guide for anyone who wants to live to age 100—by making sure there’s a livable world when you get there.” —Dan Buettner, New York Times–bestselling author of The Blue Zones Do you consider yourself an environmental ally? Maybe you recycle your household goods, ride a bike, and avoid too much air travel. But did you know that the primary driver of climate change isn’t plastics, or cars, or airplanes? Did you know that it’s actually our industrialized food system? In this fascinating new book, authors Nil Zacharias and Gene Stone share new research, intriguing infographics, and compelling arguments that support what scientists across the world are beginning to...
Echoes
From their gigs in tiny church halls to multimillion-selling albums--"The Dark Side" "of the Moon," "Wish You Were Here," and the rock opera "The Wall"--and elaborate stadium shows, this tome celebrates legendary rock band Pink Floyd. Lavishly illustrated with previously unpublished photographs and rare graphic memorabilia, including posters, advertisements, handbills, and tickets from every era of the band's remarkable history, this survey provides a comprehensive overview of the group, its members, and the times. In addition to a biographical account of the band's collective and individual careers--from their pre-Floyd times in the early 1960s to the present day and their music's evolution from psychedelic and space rock to progressive rock genres--this definitive reference presents a meticulously researched chronological listing of every Pink Floyd and solo concert with set lists, radio and television appearances, and a UK and U.S. discography.
