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This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.
Authoritative commentary on the Gospel of Luke for the New Testament Library series
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Revision of the author's thesis (Th.D.)--Harvard University, 2008.
"The following book investigates Luke's perspective on the salvation of Israel in light of Jewish restoration eschatology. It situates Luke-Acts in the aftermath of the destruction of the Second Temple in 70 CE. The author of Luke-Acts did not write the Jews off but still awaited the restoration of Israel. Luke conceived of Israel's eschatological restoration in traditional Jewish terms. The nation of Israel would experience liberation in the fullest sense, including national and political restoration"--
In recent years, scholars have explored anew the interface between the early Christian movements and the Roman Empire. Once thought to be quietistic, the early Christian movements turn out to have been critical of the Empire and significantly counterimperial. This collection of essays in honor of Robert Brawley turns the spotlight on Luke-Acts. The soundings taken here disclose deeper anti-imperial rhetoric than previously thought. In brazen and subtle ways, Luke-Acts displays an alternative realm of peace and justice inaugurated by Jesus under the God of Israel. The essays in this volume will lead you to hear Luke-Acts in fresh ways.
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