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Designing Quality Survey Questions
Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned.
Really New Directions in Evaluation: Young Evaluators' Perspectives
From the Editor This issue of New Directions for Evaluation (NDE) marks a milestone?the 25th anniversary of the American Evaluation Association (AEA). NDE is an official publication of AEA and has been a crucial means for the Association to foster and promote the professionalization of evaluation through thematic discussions of theory and practice in evaluation. NDE was first published in 1978 under the name New Directions for Program Evaluation, although the title became New Directions for Evaluation in 1995 in acknowledgment of the broader scope of evaluation. The current issue of NDE, on the 25th anniversary of AEA, looks not back but ahead. Because NDE is a thematic and guest-edited jour...
Consumer Behavior
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behavior The consumer buying process A throughgoing focus on global, ethical, and social media issues relevant to consumer behavior Supplementary materials for instructors, including PowerPoint slides and a Test Bank
Investigating the Social World
The Tenth Edition of the bestselling Investigating the Social World provides students with the critical skills necessary to evaluate research and to carry out their own research. Each chapter integrates instruction in the various core research methods with investigation of interesting aspects of the social world. The book has always sought to communicate the excitement of social research and the importance of carefully evaluating the methods we use in that research. This edition also includes updated coverage of each research method and features many new examples reflecting research on the key issues we have experienced since 2020: the COVID-19 pandemic, the rise of social justice movements, and threats to democracy. It also includes exercises based on the 2020 General Social Survey dataset. This textbook is also available in SAGE′s Vantage platform for the first time. This title is accompanied by a complete teaching and learning package in SAGE Vantage, an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability.
10-Step Evaluation for Training and Performance Improvement
Written with a learning-by-doing approach in mind, 10-Step Evaluation for Training and Performance Improvement gives students actionable instruction for identifying, planning, and implementing a client-based program evaluation. The book introduces readers to multiple evaluation frameworks and uses problem-based learning to guide them through a 10-step evaluation process. As students read the chapters, they produce specific deliverables that culminate in a completed evaluation project.
Paranormal Warwickshire
Takes the reader into the world of ghosts and spirits in Warwickshire, following their footsteps into the unknown.
