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Management
Blending scholarship and imaginative writing, ASU business professor Kinicki (of Kreitner/Kinicki Organizational Behavior 5e) and writer Williams (of Williams/Sawyer Using Information Technology 5e) have created a highly readable introductory management text in an exciting student-friendly layout certain to be well received by today's visually oriented students. The authors have structured Management as a series of two-page spreads (i.e., left and right facing pages) of 2 - 6 pages per section, to optimize learning by presenting information in easily mastered "bite-size" chunks. Although the text is organized in a unique manner, the coverage of basic management concepts and principles is still prevalent. And besides presenting fundamental concepts of management, the book emphasizes practical advice throughout, expressed in the features "The Manager's Toolbox," "Practical Action" boxes, real-life "Example" boxes, "Management in Action" and "Ethical Dilemma" cases, and the Web-based "Taking Something Practical Away from this Chapter."
EBOOK: Basic Marketing
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Proactive Purchasing in the Supply Chain: The Key to World-Class Procurement
Resource added for the Business Management program 101023.
Ultimate Guide of Purchaser
In my career as a purchasing professional, I had to resort to publications on Corporate Purchasing, but the ones I consulted did not address several important subjects. Hence the motivation to write The Ultimate Guide of Purchaser, with over 30,000 copies sold. Nevertheless, renewing the book is indispensable; several new topics are in this edition. Purchasing areas evolve quickly. Decades ago, tools were simple, with almost no electronic resources, and it took days to receive proposals. The focus was on Sales, without valuing Purchases, as if it were possible to survive without competitive costs! Organizational transformations, the reduction of structures, and the change of paradigms requir...
BASIC MARKETING
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’...
Supply Management
The best-selling textbook presents a practical framework for students to apply how firms actually manage the enterprise-wide functions of purchasing and supply in today's business environment. New chapters have been added to the beginning and end of the text, to frame the new discussion of supply chain issues. The book has also been thoroughly updated to reflect the realities of purchasing and supply management in the digital age.
World Class Supply Management
This work presents a practical framework for students to apply the way that firms manage the enterprise-wide functions of purchasing and supply in today's business environment.
FCC Record
None
