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Resilience of Multicultural and Multigenerational Leadership and Workplace Experience
In today's volatile, uncertain, complex, and ambiguous (VUCA) world, the challenges faced by individuals, teams, and organizations are more pressing than ever. The persistent global tragedies and instabilities demand a new approach to leadership—one that goes beyond traditional models to address the complexities of a multicultural and multigenerational workforce. The need for resilience has never been more urgent as we grapple with the aftermath of a pandemic and the ever-evolving landscape of work. The book titled Resilience of Multicultural and Multigenerational Leadership and Workplace Experience dives deep into the heart of the issue, highlighting the importance of cultivating resilien...
Cases on the Resurgence of Emerging Businesses
The global economy of the 21st century is characterized by increased complexities, interconnectedness, velocity, transparency, and power diffusion. Successful businesses create distinct business strategies for operating in emerging countries from those they employ at home and frequently produce new ways to put those strategies into practice. Over the past ten years, developing nations have opened up their markets and experienced fast growth, but businesses still find it difficult to gather accurate data about consumers. Cases on the Resurgence of Emerging Businesses establishes the application of the various multidisciplinary ways to conduct business and creates applied case studies to defin...
Influencer Marketing Applications Within the Metaverse
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands...
Consumer Experience and Decision-Making in the Metaverse
Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to help to engage with their target audience and to understand their evolving needs and preferences. This disconnect hinders their ability to create impactful marketing strategies that resonate with consumers and drive meaningful interactions. Consumer Experience and Decision-Making in the Metaverse offers a solution by exploring how the metaverse transforms consumer behavior and marketing practices. The book provides insights into immersive consumer experiences, virtual brand presence, data-driven personalization, and more through a collection of research. It equips readers with the knowledge and strategies to adapt to this new digital landscape and engage with consumers in innovative ways.
Building Organizational Resilience With Neuroleadership
In today's landscape of leadership and management, a pressing issue confronts professionals at all levels. Traditional leadership paradigms, including emotional intelligence, are proving insufficient in meeting the demands of the dynamic professional environment. Leaders, both aspiring and experienced, grapple with the challenge of establishing deeper, more meaningful connections in both personal and professional spheres. What exacerbates this issue is the lack of awareness regarding the untapped potential residing at the intersection of neuroscience, cognitive psychology, and social sciences. Building Organizational Resilience With Neuroleadership serves as a beacon of knowledge and a solut...
Feature Detectors and Motion Detection in Video Processing
Video is one of the most important forms of multimedia available, as it is utilized for security purposes, to transmit information, promote safety, and provide entertainment. As motion is the most integral element in videos, it is important that motion detection systems and algorithms meet specific requirements to achieve accurate detection of real time events. Feature Detectors and Motion Detection in Video Processing explores innovative methods and approaches to analyzing and retrieving video images. Featuring empirical research and significant frameworks regarding feature detectors and descriptor algorithms, the book is a critical reference source for professionals, researchers, advanced-level students, technology developers, and academicians.
Modern Societal Impacts of the Model Minority Stereotype
The model minority stereotype is a form of racism that targets Asians and Asian-Americans, portraying this group as consistently hard-working and academically successful. Rooted in media portrayal and reinforcement, the model minority stereotype has tremendous social, ethical, and psychological implications. Modern Societal Impacts of the Model Minority Stereotype highlights current research on the implications of the model minority stereotype on American culture and society in general as well as Asian and Asian-American populations. An in-depth analysis of current social issues, media influence, popular culture, identity formation, and contemporary racism in American society makes this title an essential resource for researchers, educational administrators, professionals, and upper-level students in various disciplines.
