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Smart Services
Focus is on the competitive information needs of service-oriented firms in this book for managers in service businesses, entrepreneurs, marketing specialists, and competitive intelligence professionals. Sawyer, president of a consulting firm, describes the forms of competition in service businesses,
Naked in Cyberspace
Reveals the personal records available on the Internet; examines Internet privacy; and explores such sources of information as mailing lists, telephone directories, news databases, bank records, and consumer credit records.
International Business Information on the Web
The sites selected for this Web research guide are specific to the needs of business researchers, providing annotated listings of global business information sources. Researchers will find resources such as finding financial information on a foreign company, identifying overseas buyers and suppliers, and finding a market research study or an industry analysis from another country.
The Newsletter
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The Skeptical Business Searcher
Provides information on ways to identify and evaluate online business information sources and finding company and industry data on the Internet.
Internet Prophets
Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment--throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.
Searcher
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State
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Super Searchers on Madison Avenue
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
