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Creating Value: Successful Business Strategies
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.
Creating Valuable Business Strategies
Creating Valuable Business Strategies will change existing mindsets about strategy. Here is an answer for the strategist who asks, 'What should I do differently next Monday morning?'. The object of strategy is to create financial value and the offering-centred approach of Creating Valuable Business Strategies provides a novel and pragmatic framework for setting strategic direction: choosing which markets to contest and how. This book: * Identifies the individual offering as the fundamental unit of strategy--the choices that customers make regarding individual offerings are at the root of a company's financial success. * Provides an innovative and comprehensive approach to profitable business...
Marketing Communications
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore ...
Modern Banking
Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters/MBA level, or undergraduate degrees specialising in this area. Bank practitioners wishing to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional and detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues. Consider the fundamental questions: What is unique about a bank? and What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve...
Dancing About Architecture
Dancing About Architecture reveals how J&P's very first song, Love Me Do, showcased from the start their individual songwriting fingerprints; how John contributed to the quintessential Paulsong, Yesterday; what makes a Johnsong a Johnsong and a Paulsong a Paulsong; and, among other things, the DNA linking such different songs as She Said She Said and Good Day Sunshine, Lucy in the Sky with Diamonds and Shes Leaving Home, and Norwegian Wood and The Fool on the Hill among many others. Dancing About Architecture traces the individual fingerprints of J&P on each of their 162 collaborations from Love Me Do to The Long and Winding Road, from the simplest structures (Please Please Me and I Saw Her Standing There) to the more complex (Getting Better and Happiness Is a Warm Gun) to their culmination in the Abbey Road medley; and provides thumbnails for the structures of each song. Dancing About Architecture is about songwriting more than songwriters and for songwriters more than fans, tracking as it does the expansion of their repertoire through each musical discovery from song to song, album to album, and triumph to triumph until elanem were sitting on top of the world.
Netsourcing
Annotation The complete, strategic guide to ASP options for every business and technical decision-maker. -- Written by the world's leading ASP researchers based on their extensive studies at leading companies. -- Discover which ASP applications have been most successful -- and which have been most likely to fail. -- Review the leading players -- and learn best practices for evaluating and partnering with them. Effective ASP decision-making has never been more crucial, as companies increasingly prepare to explore outsourcing mission critical operations into a rapidly-changing ASP marketplace. Now, the world's leading ASP research team shares its up-to-the-minute, provocative findings -- offer...
Building Tomorrow's Company
The inclusive approach to business balances profitability with sustainability, corporate social responsibility and environmental accountability. With international case studies, this book shows how companies are building businesses that make sense to both shareholders and society. Topics include: the new economy; why attitudes are changing; sustainability; why purpose and values matter; inclusive leadership; and designing tomorrow's companies.
Banker Diploma - City of London College of Economics - 7 months - 100% online / self-paced
Overview This diploma course focuses on the theory and practice of banking, and its prospects in the new millennium. It is written for students in banking and finance at Masters, MBA or advanced undergraduate level. Bank practitioners who wish to deepen and broaden their understanding of banking issues may also be attracted to this course. Content - What are banks and what do they do? - Diversification of bank activities - Management of risks in banking - Global regulation of banks - Bank structure and regulation: UK, USA, Japan, EU - Banking in emerging economies - Bank failures - Financial crises - Competitive issues in banking - Case studies Duration 7 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Business
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Thakur - Sri Ramakrishna
The story of Sri Ramakrishna, one of the most beloved Hindu spiritual leaders. "All religions are true. The important thing is to reach the roof. You can reach it by stone stairs or by wooden stairs or by bamboo steps or by a rope. One should not think, ‘My religion alone is the right path and other religions are false.’ I had to practice each religion for a time – Hinduism, Islam, Christianity. Infinite are the paths and infinite are opinions." - Sri Ramakrishna. In Thakur - Sri Ramakrishna: A Biography, Rajiv Mehrotra explores the ‘challenge and the riddle’ presented by the great mystic who, more than a century after his death, continues to dominate secular Hindu consciousness. S...
